WP2 Objectives. The objective of this Work Package is to develop an effective, macro and common dissemination strategy as laid out in the general description of objectives of this JA. The main goal of dissemination activities is to inform the MS/C community about the JA, its orientation and available outputs for further exploitation. WP2 dissemination activities will be oriented both externally and internally: • EXTERNALLY (Health Professionals, Hospitals, ICT organisations and universities, Citizens, European Patient's Forum and the European Cancer Patient Coalition); • INTERNALLY (eHN and therefore the MS of the EU); • SPECIFIC (eHealth stakeholders – specific dissemination and engagement with the stakeholders is further detailed in chapter 6) In order to produce a sustainable communication model for the eHealth Network, the dissemination plan will be implemented and managed by the communication team that will set up new ways of engaging participants and the interaction amongst them. By creating dissemination for awareness of the JA vision and goals, an identity and profile will be created within the community of MS. The forms of public dissemination aim at the engagement of JA participants’ leaders, their own presentation as leaders and the institutional results of their work, as well as the development of instruments for empowering citizens. Moreover, it will be important that the targeted groups/audiences have a deeper understanding of the JA’s work. Thus, this JA’s Leaders and Co-Leaders will be encouraged to, frequently, use a main common digital tool to inform and support discussion and decisions making. Project workshops will be frequent, and the project outcomes and initiatives will be exposed to transparent and reliable information via liaison activities.
