Dissemination Strategy. Dissemination Strategy was sent to the Commission in August 2011. In summary it contained:
Dissemination Strategy. 2.1 Overview
Dissemination Strategy. According to the dissemination plan drawn since the start of the project, the IoT6 consortium during the first two years has proactively disseminated detailed information on the project as well as the knowledge, experiences, and project results to a broader public audience including: researchers, practitioners, experts, and industry. Several dissemination measures were identified, each of them, characterized by a different approach, and technical depth, depending on the target audience, and the final dissemination goals. As first dissemination channel, IoT6 used deliverables, i.e., project reports. They present project results ranging from general concepts and analyses to scientific results, very technical details, and technical reports. The scope of all deliverables is relevant to the IoT6 Description of Work (DoW) and requirements of EC. Most of the deliverables, despite of a selection of confidential ones, has been made publically available and populated on the project website. In order to approach the general, non-technical audience, as well as the Future Internet research community, the IoT6 consortium used: a project web-page, social networks, a project leaflet, press releases and promoted also contacts with media. In detail, for the general public, a two-page fact sheet flyer, containing a brief summary of the project, its objectives, budget, involved partners, the technical approach taken, the expected impact and contact information, has been prepared. The IoT6 Project results have been disseminated to the research community by publications in scientific journals and magazines as well as via conference and workshop papers, presentations, and talks (see Sec. 2.6). IoT6 partners have also taken part to events and initiatives gathering researchers and experts involved in other projects and interested in similar subjects (see Sec. 3). The IoT6 consortium has also approached the industrial community, and put effort to spread the knowledge and project achievements in standardization bodies. By doing so, IoT6 tried to interest the industry with the project solutions and impact the standardization process. At the same time, the participation of IoT6 partners on standardization bodies gave the opportunity to monitor current market trends and expectations of industry. The industrial community has been also approached by: presentations in market shows and workshops; and participation on business/industry events. Finally, another important audience that IoT6 h...
Dissemination Strategy. In coherence with the above the dissemination strategy will be based on the following principle: Well identified stakeholders to be engaged since the first year of the project. The list of relevant stakeholders and their importance for the project activity is provided in the deliverable 7.8 according to the stakeholder mapping process described in the above Chapter 4. A mix of on-line and off-line engagement activities based on a conjoint dissemination plan. The plan should be tailored on the relevant project’s milestones in order to link the dissemination actions with the relevant achievements of the project. In general terms the use of the on-line will be designed before and after the development of relevant off-line events; however, to increase the awareness around the project’s results and increase the exploitation potential of the DOREMI solution, specific on-line actions will be planned without having a link with live events. The above principle will be used to guide the design of the overall dissemination plan and a set of dissemination tools is under development by the project participants to allow a wide dissemination of the project and an effective engagement of the stakeholders.
Dissemination Strategy. Dissemination is effected at both the consortium level and the partners’ level. The knowledge about the project is disseminated through various means, including the EUMSSI website, the distribution of dissemination materials, publications in journals and participation in conferences and other relevant events. There are several dissemination methods. It is very important to select the right one(s) to get the message to the target audience and achieve the purpose of the dissemination strategy. The following table outlines the different methods and their aims. Inform Awareness Engage Promote Project Web site X X X X The project web site is one of the most versatile dissemination tools. It should have all the information of the project and must be updated regularly. Press releases X It can be used to announce an important achievement Flyers/brochures X It is useful to create a flyer that can be circulated at conferences, fairs, etc. Projects/cluster meetings X Projects meetings are excellent opportunities for projects to learn from each other, discuss common issues and get feedback on their world Conference/fairs presentations X X X National and international conferences are an important opportunity to share project achievements with experts in the field. Fairs have a specific impact on promotion. Workshop X Workshops are small interactive events held to achieve a specific objective. A workshop could be used to get feedback from users on a demo or to get feedback from experts on a particular issue. Demonstrations X Demonstrations allow showing project developments and getting feedback Journal articles X Case studies explain what has been done and what has been learned so others can benefit from our experience
Dissemination Strategy. A clear statement of dissemination goals and the identification of the target audiences represents the base on which to build and define the dissemination strategy. Further to the different clusters of audiences, the communication and networking effort in OSCAR will also be addressed to properly communicate results internally (both to the consortium and to the OSCAR Advisory Board, a panel of external experts that supports the project to maximise the research relevance and accuracy of the project action). The OSCAR dissemination strategy consists in an accurate matching between the target audience characteristics and needs, the selection of the results to be communicated (tailored on the target needs) and the identification of the proper content, means, formats, and language style to get the desired outcomes from the target audiences. The analysis of the needs and possible use of the OSCAR results of each of the three main clusters of stakeholders is the first step in shaping the dissemination strategy. This helps the consortium in tailoring the information and the mean used to communicate the messages. After that, the contents to promote are defined, according to the evolution of the projects and the available results. As the contents of the dissemination will evolve during the project, the same will the means supporting the communication. Generally, in an early stage of a project, the focus is on the project promotion through informative tools such as brochures and website, while more special- ized means such as scientific articles, presentations at conferences, and seminars, are used in a later stage, to communicate results that are more technical. The implementation of dissemination activities, based on the status of the project, tailored to the clusters of stakeholders, and through proper communication means per stakeholder in accordance with the needs and evolution of the project, is the final and operative part of dissemination. Following what above described, the map of stakeholders has been matched with a set of products considered as the most effective for each group of stakeholders. A specific description of planned means of communication is reported in the Section 2.5. This matching analysis will be updated dur- ing the project, depending on the project evolution, dissemination needs and communication effec- tiveness. The most appropriate communication means for each stakeholder have been therefore identified, as in the following table. General...
Dissemination Strategy. The Communication and Dissemination Strategy of the MarENet Project represents the strategic vision of the Consortium in terms of communication of the project objectives, activities as well as the achievements and outputs. Communication and dissemination tasks are focused on maximise the project impact. They are designed to raise awareness about the need to improve connectivity and to potentiate synergies among all the actors of the Blue Economy. MarENet will take a structured approach to precisely identify the most relevant stakeholders and target groups at each stage of the communication strategy, their motivations for pursuing project results, and identifying their favoured communication approaches. Our communication strategy is targeted to different audiences:
i. For the policy makers and industrial stakeholders, the strategy is aiming at creating technical and business interest in the opportunities created by the project’s, specifically it will make known the potential of the Knowledge Centre and all the resources available to the port and maritime community.
ii. For the academia and educational communities, the strategy aims at highlighting MarENet results and the state of the art of the labour and training market mismatch.
iii. General Public, the strategy will focus on the new opportunities around the maritime and port industry and in the dissemination of the most demanded professional profiles. All the dissemination materials developed will include the reference of the EU funding of the project in a visible place together with the logos of the project and project partners.
Dissemination Strategy. Dicode’s project proposal contained a very detailed description of strategies concerning dissemination and exploitation. Therefore, Dicode refrained from producing a “Dissemination and Exploitation plan” as a separate Deliverable in the beginning of the project. Dicode instead focussed on living documents as the Dicode web portal (xxxx://xxxxxx-xxxxxxx.xx) which contains both a blog section with news about the project and an up-to-date list of all dissemination activities ranging from publications to contributions to Free Software Projects. Details about the web portal can be found in Deliverable 7.1 xxxx://xxxxxx-xxxxxxx.xx/sites/default/files/D7.1-WebPortal.pdf which is publicly available at the Dicode web portal. Exploitation and dissemination activities will follow the accomplishment of the results expected by the Dicode project. These are described in Table 3.3 of Dicode’s Description of Work (DoW)1, which also refers to their maturity level at the beginning and end of the project. Exploitation and dissemination activities are among the basic actions to ensure the success of the project. Such actions have been also reported in DoW (Table 3.1) and include: • Early and continuous involvement of end users in the development and evaluation of the Dicode platform towards achieving a high level of the Dicode framework’s acceptance by users involved in Dicode’s use cases’; • Exploitation of Dicode partners’ liaisons with scientific and business stakeholders, organization of Dicode workshops and diverse dissemination activities, as well as relevant market watch towards achieving acceptance of the Dicode framework by users outside the Dicode consortium and, consequently, recognition of the Dicode platform’s value from relevant groups and communities; • Generic and flexible development approach, show cases at relevant scientific and business events and stakeholders, organization of Dicode workshops and other scientific dissemination activities, as well as market analysis, towards achieving adaptability and proven portability of the Dicode framework in a wide range of application domains and, consequently, acceptance of the Dicode framework by industry and academia • Dissemination activities related to dedicated workgroups and communities towards proving the added value of the Dicode platform; • Development of a detailed and coherent overall marketing strategy and perspectives (see DoW, Section 3.2.1) to hit the optimal or create a new market. In this section th...
Dissemination Strategy. Dissemination is a key activity in the I-SUPPORT project and its detailed planning will be performed and updated within the duration of the project (WP7). In this phase the consortium has prepared an initial dissemination plan leveraging on the followingstrategy(schematically presented also in Figure 1): • Targeted dissemination of clear and tangible results • Customized demonstrators to key target groups • Mobilisation of partners’ extensive networks (see ISUPPORT DoA with partners’ profiles for a detailed presentation of partners’ networks and positions in the research and industrial arena). • Open access to selected (anonymized) research data/results (e.g. user models, user needs, etc.). • Knowledge management strategy and IPR issues of I-SUPPORT results. • Individual Tangible components results • Integrated pla orm • Experimental results Demon- • Pilots • Demonstra ons • Web material • Focus groups • Exhibi ons/fairs Knowledge • Publishable results IPR • SW and HW components • Pilot data The dissemination plan includes the following major activity strands and communication activities: coordinated by Prof. Xxxxxxx Xxxxx, (FRA-UAS) as dissemination manager and supported by all partners.
Dissemination Strategy
