Online Behavioral Advertising definition

Online Behavioral Advertising means the collection of data from a particular computer or device regarding web viewing behaviors over time and across web sites for the purpose of using such data to predict user preferences or interests to deliver advertising to that computer or device based on the preferences or interests inferred from such Web viewing behaviors.
Online Behavioral Advertising means the practice of tracking a consumer’s online activities in order to deliver advertising targeted to the individual consumer’s interests.
Online Behavioral Advertising means the practice of collecting data about a user’s online activities in order to deliver advertising targeted to the user’s interests.

Examples of Online Behavioral Advertising in a sentence

  • For placements through CDARS Reciprocal Transactions, the interest rate and APY we agree upon with you will reflect the interest rate and APY we are willing to pay, after paying a fee to Promontory.

  • While we may use a variety of service providers to perform advertising and analytics services, some of these companies may be members of the Network Advertising Initiative ("NAI”) or the Digital Advertising Alliance ("DAA") Self-Regulatory Program for Online Behavioral Advertising.

  • Online Behavioral Advertising: A Literature Review and Research Agenda.

  • With respect to these Interest-Based Ads, we comply with the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles for Online Behavioral Advertising.

  • FTC, Self-Regulatory Principles for Online Behavioral Advertising (staff report), Feb.

  • FTC, Self-Regulatory Principles for Online Behavioral Advertising (staff report), at 2, Feb.

  • Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance.

  • Blasé Ur et al., Smart, Useful, Scary, Creepy: Perceptions of Online Behavioral Advertising 7 (Carnegie Mellon Univ., Working Paper, July 13, 2012), available at http://www.cylab.cmu.edu/files/pdfs/tech_reports/CMUCyLab12007.pdf (quoting consumer: “It makes me want to go home and delete all my cookies, but then I know that’s not gonna help much.”); Maria Karyda & Spyros Kokolakis, Privacy Perceptions among Members of Online Communities in DIGITAL PRIVACY 253, 263 (Acquisti et al, eds.

  • If the applicant engages in Online Behavioral Advertising („OBA”) and also is a signatory of the IAB Europe EU Framework for Online Behavioral Advertising (“OBA Framework”), he also must be in line with the following criteria, based on the requirements of the OBA Framework.

  • AboutAds.info, Self-Regulatory Principles for Online Behavioral Advertising, http://www.aboutads.info/resource/download/seven-principles-07-01-09.pdf (July 2009); Interactive Advertising Bureau, Comment on the Privacy and Innovation Green Paper (Attachment B) (explaining online advertisers’ system for directing users to ad networks’ privacy policies and opt-outs).


More Definitions of Online Behavioral Advertising

Online Behavioral Advertising. A Literature Review and Research Agenda.” Journal of Advertising 46 (3): 363–76. xxxxx://xxx.xxx/10.1080/00913367.2017.1339368. Xxxxxxx, Xxxxxx X., and Xxxxxxxxxxx, Xxx X. van and Xxxxxxxxx, Xxxxxx and Xxxx, Xxxxxxxxx X. (2018). “Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC).” International Journal of Advertising 37 (5): 671– 97. xxxxx://xxx.xxx/10.1080/02650487.2018.1470485. Xxxxx, Xxxxxxxx (2012) “Origin Policy Enforcement in Modern Browsers.” Thesis. Ruhr Universitat Bochum. Available at: xxxxx://xxxxxxxx- xxxxx.xxx/xxxxxxxxxxxx/xxxxxx/Xxxxxx- Origin_Policy_Enforcement_in_Modern_Browsers.pdf (Accessed November 2, 2023). Xxxxxxxx, Xxxxxx (2018). “The Legal Framework for Financial Advertising: Curbing Behavioural Exploitation.” European Business Organization Law Review 19 (4): 853–82. xxxxx://xxx.xxx/10.1007/s40804-018-0111-9. Xxxx, Xxxxxx and Xxxx, Xxxxxxxx (1998). “The Anatomy of a Large Scale Hypertextual Web Search Engine.” Computer Networks and ISDN Systems 30: 107–17. xxxxx://xxxx.xxxxxxxx.xxx/class/cs224w-readings/Brin98Anatomy.pdf.
Online Behavioral Advertising. An Integrative Review.” Journal of Marketing Communications 27 (1): 93–114. https://doi.org/10.1080/13527266.2019.1630664. Veale, Michael, and Zuiderveen Borgesius, Frederik (2021). “Demystifying the Draft EU Artificial Intelligence Act.” SocArXiv. https://doi.org/10.31235/osf.io/38p5f. Veale, Michael, and Zuiderveen Borgesius, Frederik (2022). “Adtech and Real-Time Bidding under European Data Protection Law.” German Law Journal 23 (2): 226– 56. https://doi.org/10.1017/glj.2022.18.
Online Behavioral Advertising means the tracking of a Yours activities online – including the searches You have conducted, the web pages visited, and the content viewed – in order to deliver advertising targeted to Your individual interests.

Related to Online Behavioral Advertising

  • General Advertising means “general solicitation” and “general advertising”, respectively, as used under Rule 502(c) of Regulation D, including, without limitation, advertisements, articles, notices or other communications published in any newspaper, magazine or similar media or the internet or broadcast over radio or television or the internet, or any seminar or meeting whose attendees had been invited by general solicitation or general advertising;

  • Political advertising means a communication supporting or opposing a candidate for nomination or election to a public office or office of a political party, a political party, a public officer, or a measure that:

  • Outdoor advertising means the act or process of notifying, warning, informing, making known or any other act of transferring information in a visible manner and which takes place out of doors;

  • Targeted Advertising means presenting an advertisement to a student where the selection of the advertisement is based on Student Data or inferred over time from the usage of the operator's Internet web site, online service or mobile application by such student or the retention of such student's online activities or requests over time for the purpose of targeting subsequent advertisements. "Targeted advertising" does not include any advertising to a student on an Internet web site based on the content of the web page or in response to a student's response or request for information or feedback.

  • Public Advertisement means an announcement dated 16.02.2021 in newspaper(s) inviting an expression of interest from the Bidders, who shall submit their Bid to participate in the liquidation process of the Company in accordance with the provisions of IBC and Liquidation Process Regulations;

  • Unsolicited advertisement means any advertising claims of the

  • Functional behavioral assessment means an individualized assessment of the student that results in a team hypothesis about the function of a student’s behavior and, as appropriate, recommendations for a behavior intervention plan.

  • Behavioral therapy means interactive therapies derived from evidence-based research, including applied behavior analysis, which includes discrete trial training, pivotal response training, intensive intervention programs, and early intensive behavioral intervention.

  • Serious Adverse Event means any adverse event that led to any of the following:

  • Sadomasochistic abuse means actual or explicitly simulated flagellation or torture by or upon a person who is nude or clad in undergarments, a mask or bizarre costume, or the condition of being fettered, bound or otherwise physically restrained on the part of one so clothed.

  • Personal and advertising injury means injury, including consequential "bodily injury", arising out of one or more of the following offenses:

  • Habilitation means the process by which a person is assisted

  • Sado-masochistic abuse means flagellation or torture by or upon a person or the condition of being fettered, bound, or otherwise physically restrained.

  • Specific, adverse impact means a significant, quantifiable, direct, and unavoidable impact, based on objective, identified, and written public health or safety standards, policies, or conditions as they existed on the date the application was deemed complete.

  • Behavioral health means the promotion of mental health, resilience and wellbeing; the treatment of mental and substance use disorders; and the support of those who experience and/or are in recovery from these conditions, along with their families and communities.

  • Behavioral health disorder means either a mental disorder

  • Feedback means input regarding the SAP Products, services, business or technology plans, including, without limitation, comments or suggestions regarding the possible creation, modification, correction, improvement or enhancement of the SAP Products and/or services, or input as to whether Partner believes SAP’s development direction is consistent with their own business and IT needs.

  • Behavioral intervention means the implementation of strategies to address behavior that is dangerous, disruptive, or otherwise impedes the learning of a student or others.

  • Material Adverse Event means an occurrence having a consequence that either (a) is materially adverse as to the business, properties, prospects or financial condition of the Company or (b) is reasonably foreseeable, and if it were to occur might materially adversely affect the business, properties, prospects or financial condition of the Company.

  • Oral and maxillofacial surgeon means an individual with a D.D.S. or a D.M.D. degree, who has completed additional training in oral and maxillofacial surgery.

  • Direct Marketing ’ means to approach a data subject, either in person or by mail or electronic communication, for the direct or indirect purpose of—

  • Online means transactions through electronic data-interchange whether real time transactions or otherwise, which may be through the internet, intranet networks and the like.

  • Outreach means the Outreach to potential Clients to link them to appropriate Mental Health 27 Services and may include activities that involve educating the community about the services offered and 28 requirements for participation in the programs. Such activities should result in the CONTRACTOR 29 developing their own Client referral sources for the programs they offer.

  • the Academies means all the schools and educational institutions referred to in Article 4a and operated by the Academy Trust (and “Academy” shall mean any one of those schools or educational institutions);

  • Licensed behavior analyst means a person who holds current certification or meets the standards to be certified as a board certified Behavior Analyst or a board certified Assistant Behavior Analyst issued by the Behavior Analyst Certification Board, Inc., or any successor in interest to that organization and whom the Board of Psychological Examiners licenses as a Behavior Analyst.

  • Marketing means a direct or indirect offering or placement at the initiative of the AIFM or on behalf of the AIFM of units or shares of an AIF it manages to or with investors domiciled or with a registered office in the Union;