Online Behavioral Advertising definition

Online Behavioral Advertising means the collection of data from a particular computer or device regarding web viewing behaviors over time and across web sites for the purpose of using such data to predict user preferences or interests to deliver advertising to that computer or device based on the preferences or interests inferred from such Web viewing behaviors.
Online Behavioral Advertising means the practice of collecting data about a user’s online activities in order to deliver advertising targeted to the user’s interests.
Online Behavioral Advertising means the practice of tracking a consumer’s online activities in order to deliver advertising targeted to the individual consumer’s interests.

Examples of Online Behavioral Advertising in a sentence

  • Twitter adheres to the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising (also referred to as “interest-based advertising”) and respects the DAA’s consumer choice tool for you to opt out of interest-based advertising at ▇▇▇▇▇://▇▇▇▇▇▇.▇▇▇▇▇▇▇▇.▇▇▇▇.

  • You may be able to opt out of receiving personalized advertisements from other companies who are members of the Network Advertising Initiative or who subscribe to the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising.

  • Seller’s offerings conform, and at all times have materially conformed to applicable Law and, to the extent subject thereto, to the Network Advertising Initiative’s Self-Regulatory Code of Conduct (2008), the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising, and the Federal Trade Commission’s Principles for the Self Regulation of Online Behavioral Advertising (2010).

  • Online Behavioral Advertising does not include delivery, ad reporting, or contextual advertising (advertising based on the content of the page being visited).

  • We adhere to the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising (▇▇▇.▇▇▇▇▇▇▇▇.▇▇▇▇).

  • The Seller’s Offerings conform, and at all times have materially conformed to applicable Law and, to the extent subject thereto, to the Network Advertising Initiative’s Self-Regulatory Code of Conduct (2008), the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising, and the Federal Trade Commission’s Principles for the Self Regulation of Online Behavioral Advertising (2010).

  • The Company’s and each Company Subsidiary’s Privacy Policies and the Company Offerings conform, and at all times have materially conformed to applicable Law and, to the extent subject thereto, to the Network Advertising Initiative’s Self-Regulatory Code of Conduct (2008), the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising, and the Federal Trade Commission’s Principles for the Self Regulation of Online Behavioral Advertising (2010).

  • Online Behavioral Advertising Bluestone Bank uses advertising service providers to help us determine which of our advertisements are most likely to be of interest to you using certain Other Information such as web pages visited, search keywords entered, or your activities on our site.

  • Online Behavioral Advertising refers to the collection of data from a particular computer or device regarding web viewing behaviors over time and across non-Affiliated websites for the purpose of using such data to predict user preferences or interest to deliver advertising to that computer or device based on preferences or interest inferred from such web viewing behaviors.

  • You may also be able to opt out of personalised advertisements through the Network Advertising Initiative or Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising.


More Definitions of Online Behavioral Advertising

Online Behavioral Advertising. A Literature Review and Research Agenda.” Journal of Advertising 46 (3): 363–76. ▇▇▇▇▇://▇▇▇.▇▇▇/10.1080/00913367.2017.1339368. ▇▇▇▇▇▇▇, ▇▇▇▇▇▇ ▇., and ▇▇▇▇▇▇▇▇▇▇▇, ▇▇▇ ▇. van and ▇▇▇▇▇▇▇▇▇, ▇▇▇▇▇▇ and ▇▇▇▇, ▇▇▇▇▇▇▇▇▇ ▇. (2018). “Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC).” International Journal of Advertising 37 (5): 671– 97. ▇▇▇▇▇://▇▇▇.▇▇▇/10.1080/02650487.2018.1470485. ▇▇▇▇▇, ▇▇▇▇▇▇▇▇ (2012) “Origin Policy Enforcement in Modern Browsers.” Thesis. Ruhr Universitat Bochum. Available at: ▇▇▇▇▇://▇▇▇▇▇▇▇▇- ▇▇▇▇▇.▇▇▇/▇▇▇▇▇▇▇▇▇▇▇▇/▇▇▇▇▇▇/▇▇▇▇▇▇- Origin_Policy_Enforcement_in_Modern_Browsers.pdf (Accessed November 2, 2023). ▇▇▇▇▇▇▇▇, ▇▇▇▇▇▇ (2018). “The Legal Framework for Financial Advertising: Curbing Behavioural Exploitation.” European Business Organization Law Review 19 (4): 853–82. ▇▇▇▇▇://▇▇▇.▇▇▇/10.1007/s40804-018-0111-9. ▇▇▇▇, ▇▇▇▇▇▇ and ▇▇▇▇, ▇▇▇▇▇▇▇▇ (1998). “The Anatomy of a Large Scale Hypertextual Web Search Engine.” Computer Networks and ISDN Systems 30: 107–17. ▇▇▇▇▇://▇▇▇▇.▇▇▇▇▇▇▇▇.▇▇▇/class/cs224w-readings/Brin98Anatomy.pdf.
Online Behavioral Advertising means the tracking of a Yours activities online – including the searches You have conducted, the web pages visited, and the content viewed – in order to deliver advertising targeted to Your individual interests.
Online Behavioral Advertising. An Integrative Review.” Journal of Marketing Communications 27 (1): 93–114. https://doi.org/10.1080/13527266.2019.1630664. Veale, Michael, and Zuiderveen Borgesius, Frederik (2021). “Demystifying the Draft EU Artificial Intelligence Act.” SocArXiv. https://doi.org/10.31235/osf.io/38p5f. Veale, Michael, and Zuiderveen Borgesius, Frederik (2022). “Adtech and Real-Time Bidding under European Data Protection Law.” German Law Journal 23 (2): 226– 56. https://doi.org/10.1017/glj.2022.18.