Online Behavioral Advertising definition

Online Behavioral Advertising means the collection of data from a particular computer or device regarding web viewing behaviors over time and across web sites for the purpose of using such data to predict user preferences or interests to deliver advertising to that computer or device based on the preferences or interests inferred from such Web viewing behaviors.
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Online Behavioral Advertising means the practice of collecting data about a user’s online activities in order to deliver advertising targeted to the user’s interests.
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Online Behavioral Advertising means the practice of tracking a consumer’s online activities in order to deliver advertising targeted to the individual consumer’s interests.
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Examples of Online Behavioral Advertising in a sentence

  • Online behavioral advertising (also known as “OBA” or “interest-based advertising”) refers to the practice of collecting information from a computer or device regarding a visitor’s web-browsing activities across non-affiliated websites over time in order to deliver advertisements that may be of interest to that visitor based on their browsing history.

  • SLA The Company will make commercially reasonable efforts to maintain availability of the datacenter systems, network systems, storage systems, and computing systems that make up the Customer’s hosting infrastructure (i.e. the “System”) 100% of the time in any given month.

  • Online behavioral advertising enables ad targeting based on users’ interests and behaviors.

  • Online behavioral advertising (OBA), the practice of tar- geting online advertising based on users’ past online activi- ties, has been the subject of a major privacy debate in recent years.

  • Online behavioral advertising is the practice of collecting information about individuals’ online interests in order to deliver targeted advertising to them.

  • Ethical issues of behavioral marketing, direct consequence of their data trade Online behavioral advertising (OBA), also called online behavioral ad targeting can track users across websites to get users’ interests and preferences (Toubiana et al., 2010).

  • This has been largely beneficial, although it has precipitated budgetary management challenges with which Georgia must deal.

  • To be able to provide a well-rounded answer to our research question three literature streams have been identified: Online behavioral advertising, Advertising Avoidance, and Motivations of employing ad blocking.

  • Online behavioral advertising (also known as “OBA” or “interest-based advertising”) refers to the practice of collecting information from a computer or device regarding a visitor’s web- browsing activities across non-affiliated websites over time in order to deliver advertisements that may be of interest to that visitor based on their browsing history.

  • Online behavioral advertising (also known as “OBA” or “interest-based advertising”) refers to the practice of collecting information from a computer or device regarding a visitor’s web-browsing activities across non- affiliated websites over time in order to deliver advertisements that may be of interest to that visitor based ontheir browsing history.


More Definitions of Online Behavioral Advertising

Online Behavioral Advertising means the tracking of a Yours activities online – including the searches You have conducted, the web pages visited, and the content viewed – in order to deliver advertising targeted to Your individual interests.
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Online Behavioral Advertising. A Literature Review and Research Agenda.” Journal of Advertising 46 (3): 363–76. xxxxx://xxx.xxx/10.1080/00913367.2017.1339368. Xxxxxxx, Xxxxxx X., and Xxxxxxxxxxx, Xxx X. van and Xxxxxxxxx, Xxxxxx and Xxxx, Xxxxxxxxx X. (2018). “Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC).” International Journal of Advertising 37 (5): 671– 97. xxxxx://xxx.xxx/10.1080/02650487.2018.1470485. Xxxxx, Xxxxxxxx (2012) “Origin Policy Enforcement in Modern Browsers.” Thesis. Ruhr Universitat Bochum. Available at: xxxxx://xxxxxxxx- xxxxx.xxx/xxxxxxxxxxxx/xxxxxx/Xxxxxx- Origin_Policy_Enforcement_in_Modern_Browsers.pdf (Accessed November 2, 2023). Xxxxxxxx, Xxxxxx (2018). “The Legal Framework for Financial Advertising: Curbing Behavioural Exploitation.” European Business Organization Law Review 19 (4): 853–82. xxxxx://xxx.xxx/10.1007/s40804-018-0111-9. Xxxx, Xxxxxx and Xxxx, Xxxxxxxx (1998). “The Anatomy of a Large Scale Hypertextual Web Search Engine.” Computer Networks and ISDN Systems 30: 107–17. xxxxx://xxxx.xxxxxxxx.xxx/class/cs224w-readings/Brin98Anatomy.pdf.
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Online Behavioral Advertising. An Integrative Review.” Journal of Marketing Communications 27 (1): 93–114. https://doi.org/10.1080/13527266.2019.1630664. Veale, Michael, and Zuiderveen Borgesius, Frederik (2021). “Demystifying the Draft EU Artificial Intelligence Act.” SocArXiv. https://doi.org/10.31235/osf.io/38p5f. Veale, Michael, and Zuiderveen Borgesius, Frederik (2022). “Adtech and Real-Time Bidding under European Data Protection Law.” German Law Journal 23 (2): 226– 56. https://doi.org/10.1017/glj.2022.18.
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Related to Online Behavioral Advertising

  • Political advertising means a communication supporting or opposing a candidate for nomination or election to a public office or office of a political party, a political party, a public officer, or a measure that:

  • Targeted Advertising means presenting an advertisement to a student where the selection of the advertisement is based on Student Data or inferred over time from the usage of the operator's Internet web site, online service or mobile application by such student or the retention of such student's online activities or requests over time for the purpose of targeting subsequent advertisements. "Targeted advertising" does not include any advertising to a student on an Internet web site based on the content of the web page or in response to a student's response or request for information or feedback.

  • Functional behavioral assessment means an individualized assessment of the student that results in a team hypothesis about the function of a student’s behavior and, as appropriate, recommendations for a behavior intervention plan.

  • Serious Adverse Event means any adverse event that led to any of the following:

  • Personal and advertising injury means injury, including consequential "bodily injury", arising out of one or more of the following offenses:

  • Behavioral health means the promotion of mental health, resilience and wellbeing; the treatment of mental and substance use disorders; and the support of those who experience and/or are in recovery from these conditions, along with their families and communities.

  • Feedback means input regarding the SAP Products, services, business or technology plans, including, without limitation, comments or suggestions regarding the possible creation, modification, correction, improvement or enhancement of the SAP Products and/or services, or input as to whether Partner believes SAP’s development direction is consistent with their own business and IT needs.

  • Licensed behavior analyst means a person who holds current certification or meets the standards to be certified as a board certified Behavior Analyst or a board certified Assistant Behavior Analyst issued by the Behavior Analyst Certification Board, Inc., or any successor in interest to that organization and whom the Board of Psychological Examiners licenses as a Behavior Analyst.

  • Marketing means a direct or indirect offering or placement at the initiative of the AIFM or on behalf of the AIFM of units or shares of an AIF it manages to or with investors domiciled or with a registered office in the Union;

  • Marketplace means an online directory, catalog or marketplace of applications that interoperate with the Subscription Services.

  • Unreasonable adverse effects on the environment means any unreasonable risk to humans or the environment, taking into account the economic, social, and environmental costs and benefits of the use of any pesticide.

  • Advertising means the planning, creating, or placing of advertising in newspapers, magazines,