Sales promotion definition

Sales promotion means techniques intended for broad consumer participation which contain promises of gain such as prizes, in cash or in kind, as reward for the purchase of a product, security, service or winning in contest, game, tournament and other similar competitions which involve determination of winner/s and which utilize mass media or other widespread media of information. It also means techniques purely intended to increase the sales, patronage and/or goodwill of a product.

Sales promotion means discussion of production levels or target markets or other demographics of a specialized nature in order to promote or effectuate sales.

Sales promotion means an advertising scheme or plan that

Examples of Sales promotion in a sentence

• Sales promotion does not include an appeal made in the context of any meeting, show or event primarily aimed at U.S. customers or an appeal for the sale or rental of property or services not described in section 924(a).

• Sales promotion means an ap- peal made in person to an export cus- tomer or potential export customer for the sale or rental of property or serv- ices described in section 924(a), made in the context of a trade show or cus- tomer meeting.

• Unit IVIntegrated marketing communication process and Mix; Advertising, Sales promotion and Public relation decisions.

• Therefore, one mailing may be counted as advertising while the other mailing may be counted as solici- tation.(2) Sales promotion—(i) Sales promotion defined.

• Sales Promotion: Scope and Role of Sales Promotion, Growth of Sales Promotion, Consumer Oriented Sales Promotion, Techniques in Sales Promotion, Trade Oriented Sales Promotion, Coordinating sales promotion and advertising; Sales promotion abuse; Personal selling.

More Definitions of Sales promotion

Sales promotion means the communication of information, persuasion or an act, by any means, to promote sales.

Sales promotion means the entirety of consumer-oriented actions creating more favourable conditions for the purchase of goods with a view to increasing the sale of goods.

Sales promotion means the offer of a discount, a free gift, a premium or an opportunity to participate in a promotional contest or game,

Sales promotion means a discount, a free gift, a premium or a promotional contest or game.

Sales promotion means a marketing strategy, tool or devise, that involves presenting a range of direct or indirect benefits in exchange for exercising a choice or decision and or making a purchase of a service, goods or other products to the exclusion or in preference to another while the promotion subsists or any other relevant period within which it is reasonable to conclude that the decision made the consumer/ decision maker or purchaser was or could have been motivated by the presentation.

Sales promotion means an advertising activity or plan that

Sales promotion means any advertisement in the form of a sales campaign (including door to door sales), exhibition, competition or any activity meant to introduce, publicise or raise the profile or public awareness or visibility of any TP for the purpose of promoting the sale or use of the product.