Commercialization Generally. Endo shall use commercially reasonable efforts to Launch the Licensed Product promptly after Regulatory Approval of the Product ANDA and, at its own expense, to actively and diligently promote, market and sell the Licensed Product in the Territory during the term of this Agreement. Such efforts shall be no less than those efforts Endo would undertake for its own generic products with similar market potential.
Commercialization Generally. Except as provided in Section 3.8.2, Novartis will be solely responsible for all aspects of Commercialization of its Products (in its sole discretion) including planning and implementation, distribution, booking of sales, pricing, and reimbursement.
Commercialization Generally. Valeant and its Affiliates shall have the exclusive (even as to Eyegate and its Affiliates) right to Commercialize the Product in the Field in the Territory and to establish the strategy, including the price and sales strategy, for the Commercialization of the Product in the Field in the Territory. Valeant and its Affiliates shall be responsible for establishing and approving (in its sole discretion) the form, content and terms and conditions of contracts and other arrangements regarding the sale of the Product in the Field in the Territory, including contracts with wholesalers, other distributors, and retailers (as applicable). Notwithstanding anything herein to the contrary, Valeant shall be solely responsible for determining the prices of the Product in the Field in the Territory.
Commercialization Generally. Subject to the other provisions of this Agreement, including the other provisions of this Section 8.8, Buyer shall be solely responsible to Commercialize the Products in the Territory from and after the First Closing Date. All Commercialization activities shall be conducted in accordance with the terms of this Agreement. Buyer shall use Commercially Reasonable Efforts to Commercialize Products in order to maximize Net Sales in the Territory during the Marketing Term.
Commercialization Generally. Legend shall use its Commercially Reasonable Efforts to Commercialize any Licensed Product following its decision to progress filing an IND in relation to such Licensed Product. Legend shall be primarily responsible for and shall have sole decision making authority in relation to the Commercialization and manufacture of the Licensed Product following filing of IND.
Commercialization Generally. Lilly shall be responsible for the commercialization and manufacture of any Product which obtains Regulatory Approval and, where such Product arises from a Joint Selected Candidate, the Parties may co-promote such Product in certain countries in accordance with the Co-Commercialization Agreement and/or a subsequent detailing agreement (as described in Exhibit G).
Commercialization Generally. Arvinas and Pfizer desire and intend to work together to leverage each Party’s expertise and to collaborate with respect to the Commercialization activities and Medical Affairs Activities of Licensed Products in the Shared Territory. Commercialization activities of each Party shall be consistent with, and conducted in a closely coordinated manner in accordance with, the Joint Commercialization Plan and in compliance with all Applicable Laws. The Joint Commercialization Plan shall assign responsibility for performing all such Commercialization activities in the Shared Territory between the Parties. With respect to any Single Party Region, the Single Commercialization Party shall have the sole responsibility and decision-making authority for the Commercialization and Medical Affairs Activities related thereto of Licensed Products in such Single Party Region.
Commercialization Generally. Bayer shall be responsible, at its sole cost and expense, for commercialization of the Product in all countries in the world, and Bayer shall conduct such commercialization in compliance with Applicable Laws under the oversight of the EC, and subject to strategic direction from the Alliance Steering Committee; provided, however, that Bayer shall have the final decision-making authority regarding Product Commercialization matters, subject to Onyx’s Co-Promotion rights and Section 2.4.7. The commercialization of Product in the United States shall be governed by the terms of Article 3. Bayer shall keep Onyx appropriately informed, through the EC or otherwise, of the Product commercialization activities performed by Bayer outside the United States, including by providing on a semi-annual basis a written report summarizing such commercialization activities conducted by or on behalf of Bayer since the last such report and including reasonable data from reports created by Bayer for its internal management purposes including year-to-date Product gross sales, net sales, manufacturer selling price, commercial costs and margins; final forecast of such metrics for the current year; and Product market analyses for each of the ten (10) largest countries (as measured by Net Sales), including overall plan, challenges & opportunities. The Parties hereby adopt and agree to implement, with respect to commercialization of Product both within and outside the United States, the Guiding Principles set forth in Section 2.7.1.
Commercialization Generally. Although reporting of creation of all IP, as set out in section 5.1 of this Policy, is required when a Creator of the IP expresses interest in Commercialization, neither the Creator nor CUE is required or obliged to Commercialize any IP. In keeping with CUE’s scholarly/educational mission and its dedication to the pursuit and dissemination of knowledge, CUE does not encourage the development of IP solely for profit or personal gain.
Commercialization Generally. Xyphos (directly, or with or through one or more Affiliates, Sublicensees or contractors) shall have the sole right to Commercialize the Licensed Products in the Field in the Territory [***] subject to the terms of this Agreement.
