Develop and Implement Outreach and Advertisement Plan. The goals of this subtask are to develop and implement a robust and thoughtfully executed statewide Outreach and Advertisement Plan tailored to meet the needs of industry eligible to participate in incentive projects and focused to increase participation and a ramp-up of projects for communities defined in the project’s Community Engagement Strategy and Plan. CALSTART will collaborate with third-party funding partners participating in the Funding Advisory Workgroup, industry partners of the Technology Advisory Workgroup, and its equity partners to leverage and enhance outreach and timely notification of funding availability to potential applicants. The Recipient shall: • Develop and submit to the CAM for review and approval an Outreach and Advertisement Plan tailored to meet the needs of industry eligible to participate in incentive project(s) and focused to increase participation and a ramp-up of projects for communities defined in the Community Engagement Strategy and Plan. • Conduct outreach in accordance with the CAM approved Outreach and Advertisement Plan. • Develop and submit to the CAM for review and approval targeted, language- specific, and culturally appropriate print collateral and online guidance tools, such as fact sheets, email blasts, case studies, and guidance tools to promote and support project participation. Collateral will leverage existing material, such as the Total Cost of Ownership Tool and an online MD/HD ZE Infrastructure Guidance Tool. • Prepare and submit to the CAM for review and approval a Collateral Report. o Facilitate targeted webinars and virtual workshops to effectively engage, raise awareness, inform, and train potential industry and community participants. Targeted needs could include: ▪ Informational webinars on how to participate ▪ Training for approved vendors and equipment providers ▪ Guidance on infrastructure planning ▪ Community needs assessment ▪ Energy resiliency ▪ Community building and project development ▪ Case studies on industry and community best practices/success stories • Implement social and video media. o Develop a highly interactive social media campaign to engage with industry, communities, and stakeholders throughout California. o Use social media platforms such as Twitter, Instagram, Facebook and LinkedIn to expand a social network of followers vested in advancing ZE transportation and clean communities. o Provide timely information on funding availability, eligible technologies and projects, vir...
