Enrollee Educational Events a. Enrollee educational events may be hosted by the Managed Care Plan or an outside entity and must be held in a public venue. The Managed Care Plan shall ensure that events are not held at in-home or one-on-one settings.
b. Educational events may not include any marketing activities such as the distribution of marketing materials. The Managed Care Plan shall explicitly advertise educational events as “educational;” otherwise, the Agency will consider the event to be a marketing event.
c. The Managed Care Plan shall advertise these educational events in a way that reasonably targets only current enrollees (e.g., direct mail flyers, and not the mass marketplace; radio or newspaper ad).
d. The Managed Care Plan shall ensure that materials distributed or made available at an educational event are free of Managed Care Plan-specific information including Managed Care Plan benefits, descriptive information, or individual contact information, unless approved by the Agency as enrollee material as specified under this Contract.
e. The Managed Care Plan may conduct the following permissible activities at enrollee educational events:
(1) Distribute public event material with the Managed Care Plan name, logo, product tag line, telephone contact number and/or website.
(2) Distribute nominal gifts which may display the Managed Care Plan name, logo, product tag line, and telephone contact number which may include the Managed Care Plan’s website. The Managed Care Plan shall ensure that nominal gifts are free of benefit information and consistent with the requirements of nominal gift specified in Section III.D.13. of this Contract.
(3) Display promotional material such as banners, posters or other displays with the Managed Care Plan name, logo, product tag line, telephone contact number and/or website.
f. At enrollee educational events, the Managed Care Plan shall not:
(1) Distribute or display business reply cards, scope of appointment forms or sign- up sheets.
(2) Set up personal/individual marketing appointments or get permission for an outbound call to the enrollee.
(3) Attach business cards or Managed Care Plan individual contact information to educational materials, unless requested by the enrollee.
(4) Advertise an educational event and then have a marketing event immediately following in the same general location (e.g., same hotel).
g. The Managed Care Plan shall submit enrollee material for educational events to the Agency but prior Agency approval is not required...
