Co-op Advertising. Interplay will fund (through the General Reserve as Deductions in the calculation of Interplay Proceeds as set forth in Section 6.3(c) below) and assist in managing such cooperative advertising with UNIVERSAL's third-party resellers, as is mutually agreed upon by UNIVERSAL and Interplay.
Co-op Advertising. Funds ZMC may from time to time offer a co-op advertising and marketing program, the details for which will be communicated in a Retailer Bulletin. 3.4
Co-op Advertising. Licensee shall participate in UPN’s co-op advertising program in accordance with UPN’s written co-op advertising guidelines, as the same may be in effect from time-to-time. In that regard, Licensee shall allocate a portion of the Station’s annual advertising budget to allow for Licensee’s participation in UPN’s co-op advertising program.
Co-op Advertising. Amounts approved by Interplay in writing for all co-op advertising. If any co-op advertising program includes other UNIVERSAL products in addition to Products, and the expenses of such co-op advertising program are not billed separately by the customer for each Product and other UNIVERSAL products in the program, then the amount of the Deduction will be based on a valid and signed insertion order in which the combined deduction for the multiple titles can be separated. Interplay will fund an amount of support with respect to each Named Product of *** percent (***%) of Net Sales for direct marketing costs, and no less than *** percent (***%) of Net Sales with respect to each Named Product for MDF/COOP expenses. "NET SALES" shall be defined as the Price less the General Reserve.
Co-op Advertising. Company shall have the right at any time and from time to time to create co-op advertising regions. If and when the Company creates a co-op advertising region for the region in which the restaurant is located, Franchisee shall automatically become a member thereof and participate therein. The size and content of such regions, when and if established by the Company, shall be binding upon Franchisee and all other Franchisees similarly situated. At all meetings of such co-op advertising region, each participating Franchisee, and Company, will be entitled to one (1) vote for each of its restaurants located within such co-op advertising region. Upon the approval of at least a majority of the votes represented by all of the members of the co-op advertising region, the co- op advertising region members may vote to require each member to contribute up to but not greater than two (2%) percent of the gross revenues of all member restaurants in the co-op advertising. Each franchisee, including Franchisee, and Company, must contribute to the co-op advertising region in accordance with the majority vote. Expenditures made by Franchisee pursuant to the co-op advertising region program will be credited against Franchisee’s local advertising requirement described above.
Co-op Advertising. Customer agrees to participate in Seller’s co-op program pursuant to which Seller shall accrue $0.005 cents per gallon of Bulk Fuel purchased hereunder, excluding the Commercial Fuel Gallons. In addition, Seller shall pay $0.03 per gallon on Contract Fuel Gallons delivered, excluding the Commercial Fuel Gallons. These amounts will be calculated from January – December of each calendar year and Customer shall have the right to purchase qualified co-operative marketing items for the of the FBO; provided that Customer shall forfeit the right to any remaining accrued funds on January 15th of each calendar year.
Co-op Advertising. The Company shall have the right at any time to designate, and from time to time to redefine, a region (the “Advertising Co-op Region”) within which the Coffeehouse operated by Franchisee pursuant to this Agreement is located, which region may comprise a Designated Market Areas (“DMA”) established periodically by Xxxxxxx Media Research, an Area of Dominant Influence (“ADI”) established periodically by Arbitron, a Standard Metropolitan Statistical Area (“SMSA”) or such other geographic area established by Company from time to time to identify the market area in which the Franchisee's “Xxxxxxxx Coffee” Coffeehouse is located, which shall function for the purpose of creating a cohesive team (an “Advertising Co-op”) to coordinate advertising, marketing efforts and programs and maximizing the efficient use of local and/or regional advertising media.
Co-op Advertising. The Franchisor may, but is not obligated to, from time to time establish regions for co-operative advertising (“Co-op Advertising Regions”), to coordinate advertising, marketing efforts and programs and maximizing the efficient use of local and/or regional advertising media.
Co-op Advertising. In the event that N2K secures co-op advertising ----------------- commitments from manufacturers for products purchased or to be purchased by Sound Delivery or VRD under this Agreement, N2K will remit thirty percent (30%) of such advertising funds to Sound Delivery. Neither Sound Deliver nor VRD will be entitled to share in any co-op advertising commitments N2K secures from manufacturers if Sound Delivery (or VRD) does not (1) participate in the securing of such advertising, or (2) make a special purchase of product in conjunction with the securing of such co-op advertising commitment.
Co-op Advertising. XM agrees that for each calendar year during the ----------------- period commencing January 1, 2001, and ending December 31, 2009, XM shall allocate [*****] per year of its annual advertising budget to Distributor to be placed through Distributor's media buying agency for mutually agreed upon co- operative advertising opportunities, provided that such co-op advertising as it pertains to the XM Service is consistent with XM's positioning and branding of the XM Service.
