MEDIA BUYING. Affiliates are not permitted to engage in any media buying promoting the Company’s Brands through advertising exchanges, programmatic networks, etc without prior written consent from their Affiliate Account Manager. We will require 100% visibility on this activity so that we can ensure our Brands are being promoted in a compliant manner, in line with specific Country regulations and restrictions.
MEDIA BUYING. Media Buying be defined as the procurement of media real estate at an optimal placement and price. The Contractor will negotiate price and placement of the Using Agency advertisement and/or media and procure the placement on behalf of the Using Agency. The Contractor shall execute all contracts with the media and other third parties, including the negotiation of the best possible rates for any contracts, when required. Such contracts will be expressly between the Contractor and the third party. The Contractor shall submit a media plan for advertising, explaining how the target audience is reached and matched to the proposed media. The plan shall offer details of the media mix, the specific media vehicles, and the media schedule. The plan shall include: Identification of the target audience if requested by State Agency Specific media to be used Timing, frequency, penetration and length of placement Allocation of placement dollars within the selected media Justification for each element of the plan as part of an integrated campaign designed for maximum impact, cost effectiveness, and return on investment (ROI) A complete itemization of media cost Analytics reported at a mutually agreed upon frequency Under the direction of the State Agency, the Contractor shall provide media buying services based on target audience and potential target audience profile research and studies. Within the creative process for all campaigns, the Contractor shall evaluate all available media and provide recommendations for media mix in terms of cost, reach, program development index, and fit. As part of the media determination, the Contractor shall identify, wherever appropriate, cooperative advertising and promotional opportunities with the State Agency’s public and private sector partners. Prior to media placement, the State Agency must submit a completed Media Requisition Form with an approved Purchase Order to the Governor’s Office Communications Team. The Contractor shall not process Media buy requests without approval from the Governor’s Office Communications Team. The State Agency shall direct the Contractor on the placement of all media purchased for the State Agency’s campaign. The State Agency reserves the right to make all determinations regarding the actual placement of all media. The Contractor shall execute all contracts with the media and other third parties, including the negotiation of the best possible rates for any contracts, when required. All such project-spec...
MEDIA BUYING. For the avoidance of doubt, any and all of Quad’s media rates are Confidential Information.
MEDIA BUYING. See ATTACHMENT F-1 for the Technical Proposal for this Category. See ATTACHMENT D-1 for the Cost Proposal for this Category. See ATTACHMENT H-1 for the Minimum Requirements for this Category. See ATTACHMENT J-1 for Scope of Work for this category.
