Customer Journey Mapping checklist Sample Clauses

Customer Journey Mapping checklist. ‌ During the customer journey mapping a researcher needs to prepare multiple things. We discussed the recruitment of the participants and preparation of the interview afterwards, but there are some other things that are not yet mentioned or described which are important for a researcher to be aware of. In this paragraph a checklist is made to give an overview of things to arrange and prepare in a structural way. The overall checklist can be found in attachment 2. The tables are categorized in the stage of the research. Table 5 shows what needs to be arranged for recruiting the participants. Table 5 Checklist to recruit participants Prepare Material Purpose Checklist Personal detail form Document A short introduction of the project and the researcher Contact people (NGO/ associations) who are in contact with the target groups Contact numbers To get in touch with the target group and recruit participants Information sheet Document or PowerPoint presentation Inform the participants about what you expect from them during the research. Example in attachment 3 After the participants agree to join the research, the researcher will make an appointment (day and time) to execute the research. In Table 6 the items are listed to be arrange in the first stage of this research. Table 6 Checklist for before the journey Prepare Material Purpose Checklist Location to meet or way to talk (video call, phone call) Address, app, e-mail address or phone number Discuss with participant whether face-to-face meeting is possible (1,5 meter distance) or if participating via video call or phone call is preferred. Consent form Document Let participant sign a form that data, information and photos can be used for this research. Example in attachment 4. This could be send to their home or via e-mail. Equipment to make notes Smart phone or pen and paper The research might want to make notes of specific situations Safety measurements Face and/or mouth mask Depending on the current COVID-19 situation additional protection can be used if meeting face-to-face Introduction of the journey Document Detailed description of the research day (task for participant, what to expect, what to do in certain circumstances) Questionnaire Paper or other device To ask some general questions before the ‘journey’ will take place Specify journey for the participant Document Explanation of the journey that you would like the participant to have in mind (past experience) When the introduction and first part of t...
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