JOURNEY MAPPING. Journey Mapping is an exercise where we analyze an individual’s experience of using a health product/service or adopting a healthy behavior by dividing it into several distinct stages: • Awareness - How did they first learn of the product, service or behavior? • Decision - What events or influences made them decide to use the product/ service or adopt the healthy behavior? • Uptake - When did they finally act on their intention and start using the product/ service or practicing the behavior? • Continued Use - What was their subsequent experience using the product/service or maintaining the behavior, day to day? • Advocacy - To what extent did they influence others to use the product/ service or adopt the behavior? By viewing the intended user’s experience as a journey from initially learning about HIVST to eventually making use of it and, ideally, advocating HIVST to others, we gain a clearer sense of how their views might change over time and how we could potentially influence them at each stage, for example by informing local providers such as pharmacists about the benefits of HIVST or engaging with intended users on social media. To give examples of journey maps for linkages to counseling, treatment and prevention: Figure 11. Graphic representation of the journey mapping process Figure 12. HIV Self-Testing Client Journey ATTRACT PURCHASE USE LINK TO CARE/ PREVENTION Attract encompasses how customers learn about HIVST kits, and why they initially found the kits to be either appealing or unappealing. Purchase refers to how easy or difficult it may be to access HIVST kits, which includes: policies and regulations; stigma; ability to obtain/ purchase HIVST kits. Use includes factors associated with using HIVST kits, from administering the test to reading/interpreting results, and offering test to partner. Link to care denotes customers’ awareness and ability to link to care after receiving test results and linking to preventative care for the future. Mapping Enablers and Barriers Along the HIVST Client Journey Projects to Stimulate Demand Convenience HIV Self-Testing Adverts ENABLERS Community- Based Distribution Preference for Private Sector Informational mHealth Platforms Norms Around Masculinity Projects to Improve Distribution Informational Materials Materials Free Treatment Telephone Follow Up ATTRACT PURCHASE USE LINK TO CARE/ PREVENTION REPORTING BARRIERS Stigmatisation au sein de la communauté Drug Shops Non-quality assured test kits Price Norms Aro...
