Local Advertising and Promotion. You agree that any advertising, promotion and marketing you conduct will be completely clear and factual and not misleading and conform to the highest standards of ethical marketing and the promotion policies which we prescribe from time to time. Samples of all advertising, pro-motional and marketing materials which we have not prepared or previously approved must be submitted to us for approval before you use them. If you do not receive writ-ten approval within 15 days after our receipt of such materi-als, we will be deemed to have disapproved the materials. You may not use any advertising or promo-tional materials that we have not approved. You must spend a minimum of 2% of your Gross Sales on approved forms of local advertising and promotion, measured over continuing 6 Financial Statement Periods.
Local Advertising and Promotion. In addition to the grand opening advertising required by Section 13.1 hereof, for each week during the term of this Agreement, Master Franchisee shall expend at least an amount equal to three percent (3%) of the weekly Gross Sales for each Wayback Burgers Restaurant in the Country on local marketing, advertising, and promotion in such manner as Franchisor may, in its sole discretion, direct in the Manuals or otherwise in writing from time to time. Master Franchisee shall provide satisfactory evidence of all local advertising and promotional expenditures in such manner as Franchisor shall direct in the Manuals or otherwise in writing from time to time.
Local Advertising and Promotion. 8.2.1 Each calendar year, Franchisee shall expend no less than 1% of its Gross Sales for local advertising of the Licensed Restaurant (“Local Advertising Expenditure”). Such local advertising does not include the cost of Franchisee listing the Licensed Restaurant in the white pages or yellow pages of telephone directories. Franchisee shall deliver evidence of local advertising expenditures in the form and manner prescribed by Franchisor from time to time. Upon the request of Franchisor, Franchisee shall provide an advertising plan which details the local advertising to be conducted over a 12 month period. Franchisor hereby reserves the right to reject all or part of such plan and Franchisee shall revise the plan in response thereto. Unless Franchisor shall give its express written consent, Franchisee shall not use the Local Advertising Expenditure for yellow page advertising, market-wide research, seminars, entertainment, fees paid to consultants not approved by Franchisor, incentive programs, charitable contributions, press parties, or specialty items (unless part of a market-wide program approved by Franchisor and the cost of the same is not recovered by promotion).
Local Advertising and Promotion. 12.1.1 All local advertising and promotion by Licensee in any medium must be conducted in a dignified manner, and must conform to the standards and requirements of Company as set forth in writing by the Company. Licensee must not use any advertising and promotional plans and materials that have not been prepared, or previously approved in writing, by Company within the previous twelve (12) months. If Licensee wants to use any other plans or materials, Licensee must submit such plans and materials to Company and obtain written confirmation that the Company has received them. Company must approve or disapprove such plans and materials within fifteen (15) days after Company receives them. If the plans or materials are not disapproved within fifteen (15) days, they are deemed approved. Licensee must not use plans or materials unless and until Company approves them, and Licensee must promptly discontinue use of any advertising or promotional plans or materials upon notice from Company. Any and all costs associated with discontinuing the use of such plans and materials will be borne exclusively by Licensee.
Local Advertising and Promotion. Not later than sixty (60) days after the date of this Agreement, Distributor shall submit to Prince for Prince’s written approval, Distributor's advertising and promotion plan for the first selling season. Such plan, together with each succeeding plan (each to be submitted to Prince for its written approval together with Distributor's purchasing and sales forecast pursuant to Section 10.1), shall set forth, in detail reasonably satisfactory to Prince (a) the proposed media to be utilized for the advertisement of Products; (b) the territories and markets to be targeted by such advertisements; (c) the proposed dates, nature and size of such advertisements; (d) the amount Distributor proposes to spend for each such placement; and (e) commencing with the advertising and promotion plan in respect of the second selling season, evidence, in form reasonably satisfactory to Prince (such as invoices and receipts) of the amounts spent by Distributor for the advertising of Products during the immediately preceding selling season.
