Marketing and Commercialization. 3.1 LICENSEE agrees to use good faith and commercially reasonable efforts to market the Game and to distribute the Game in approved jurisdictions during the term of this Agreement.
Marketing and Commercialization. 6.1 Commercialization. Except as set forth in Section 3.3, Schering ----------------- shall be solely responsible for the promotion, marketing, distribution and sale of Licensed Product in the Field hereunder. After Zonagen has received Regulatory Approval of the Licensed Product in the Territory, Schering shall use diligent efforts to promote, market and sell the Licensed Product in the Territory. For the purposes of this Section 6. 1
Marketing and Commercialization. 6.1 Commercialization. Except as set forth in Section 3.3, SP Ltd. shall ----------------- be solely responsible for the promotion, marketing, distribution and sale of Licensed Product in the Field hereunder. After receipt of Regulatory Approval of the Licensed Product,, SP Ltd. shall use diligent efforts to promote, market and sell the Licensed Product in those countries of the Territory where such Regulatory Approval has been received. For the purposes of this Section 6.1
Marketing and Commercialization. 4.1 Commercialization Responsibility. Endo shall be responsible for marketing and selling the Licensed Product. Endo shall use its best efforts to market and sell diligently the Licensed Product in such a manner as to maximize Net Profits. In addition, with respect to any Percocet(R) Product dosage strength for which there exists an AB-rated generic equivalent, Endo shall use best efforts to convert physicians from writing prescriptions for such Percocet(R) Product dosage strength to writing prescriptions for Licensed Product.
Marketing and Commercialization. Subject to the terms described in this Agreement, Lilly shall have the sole right to obtain Regulatory Approval, market, sell, distribute and otherwise commercialize the Product in each country in the Territory as Lilly may deem appropriate. Lilly will be as diligent in commercialization of Product as with other Lilly products of similar probabilities of technical success and commercial potential. Lilly shall at its expense, control the marketing plans for Product in the Field, including but not limited to branding of Device and packaging materials with Lilly trademarks and logos. Lilly shall have the sole right to select the trademark(s) for the Products developed and commercialized under this Agreement. * * * *.
Marketing and Commercialization. Subject to the terms described in this Agreement, Lilly shall have the sole right to obtain Regulatory Approval, market, sell, distribute and otherwise commercialize the Product in each country in the Territory as Lilly may deem appropriate. Lilly will be as diligent in commercialization of Product as with other Lilly products of similar probabilities of technical success and commercial potential. Lilly shall at its expense, control the marketing plans for Product in the Field, including but not limited to branding of Device and packaging materials with Lilly trademarks and logos. Lilly shall have the sole right to select the trademark(s) for the Products developed and commercialized under this Agreement. Lilly agrees to consider in good faith the usage of Oralin(TM)/Oralgen(TM) and any other existing Generex trademarks. In addition, Lilly agrees not to use the Generex trademarks with any product(s) without a written license from Generex.
Marketing and Commercialization. Subject to the terms described in this Agreement, Lumara shall have the sole and exclusive right, at its own expense, to obtain Regulatory Approval, and to market, sell, promote, distribute and otherwise commercialize Products in the Field, including, without limitation, preparation of promotional materials, direct-to-consumer advertising, samples, and sales representatives, in each country in the Territory that Lumara elects to market the Product as Lumara may deem appropriate. Lumara shall control the marketing plans for Product in the Field, and the packaging materials for the Product which, unless Lumara determines otherwise, shall be sold solely under Lumara's trademarks, trade dress and logos, with the exception of trademarks, trade dress and logo applied to the Devices, which shall be the sole responsibility of Antares. Lumara agrees to use Commercially Reasonable Efforts to effect a Product Launch of the first Product in the U.S. within 90 days of receiving final Regulatory Approval in the U.S. for such Product provided that Lumara shall not be required to effect a Product Launch unless and until Product stability tests have qualified a Product shelf life of at least 15 months.
Marketing and Commercialization. 3.1 KALAPA HOLDINGS is solely responsible for commercialization of the SR Capsules in the Territory and will bear all associated costs thereto, including without limitation, promotion, marketing, sales, regulatory expenses, all necessary lab equipment, raw materials and any required labor.
Marketing and Commercialization. Subject to the terms described in this Agreement, Lilly shall have the sole right to obtain Regulatory Approval, market, sell, distribute and otherwise commercialize the Product in each country in the Territory. Subject to the terms of this Agreement, Lilly shall work diligently to commercialize Products and Post-Project Products, if any, in Major Markets at least as diligently as Lilly commercializes products of similar probability of technical success, market/commercial potential and stages of development in Major Markets. Failure by Lilly to meet its diligence obligation under this Section 5.1 of this Agreement due to reasons beyond Lilly's control (including, without limitation, force majeure and/or lack of technical success of the Products and/or Post-Project Products) will not constitute lack of due diligence for purposes of this Agreement.
Marketing and Commercialization. 3.1 BARAK is solely responsible for commercialization of the SR Capsules in the Territory and will bear all associated costs thereto, including without limitation promotion, marketing, sales, regulatory expenses, all necessary lab equipment, raw materials and any required labor.
