Positioning Statement. The owner/s have a combined 40 years industry experience in restaurant and management that fully support the operation. Big Ma’s Kitchen will provide a vast collection of handcrafted desserts and other southern baked goods and foods while providing the unique opportunity for patrons to pair them with other southern and high-quality products that cannot be found elsewhere. Big Ma’s Kitchen will go above and beyond the call of duty making patrons come back and tell everyone they know. Our slogan “We put the SOUL in FOOD” and our tag line “Soul Food Re-imagined’ will be a social media hit that will generate countless memes and viral videos.
Positioning Statement. The Consultant shall advise with respect to the development of a Positioning Statement designed to create further value for the Company’s shareholders. This Statement shall form the basis of a public relations mission statement and shall be used in all corporate communications in order to create a congruent message to all existing and future shareholders.
Positioning Statement. Our main focus in marketing will be to increase customer awareness in the surrounding community. We will direct all of our tactics and programs toward the goal of explaining who we are and what we are all about. We will price our products fairly, keep our standards high, and execute the concept so that “word-of-mouth” will be our main marketing force.
Positioning Statement. For individual and corporate clients who wish to participate in virtual traveling, FV is the unique premier virtual travel agency. FV’s experience with and enthusiasm for virtual travel is displayed in the exceptional service, value, and advice it provides for the customer.
Positioning Statement. We will automatically position ourselves as the top, high-end, medical level and quality oritened, digital controled, total solution service for matchable private dental clinic. Considering that not many of the other competitors will offer the range of this type services that we will, nor that their staffs will be trained like ours, and that there are not many of our type in our target locations, we will be able to provide services stably to them.
Positioning Statement. A positioning statement outlines how the desired behavior is perceived by the target audience when compared to other similar products. While it is not the final message for your audiences, the positioning statement will help you develop messages that emphasize a key selling point that differentiates your product from the competition. It can highlight specific behaviors, showcase benefits, overcome barriers, and overshadow the competition. Again, this is for internal use only and is not to be shared with your audiences. A positioning statement has four components: target audience, targeted behavior, competition and point of differentiation. You identified the first three in previous chapters. The point of differentiation addresses the audience’s perception of what they will gain by adopting the desired behavior. It reflects what they truly desire, such as the pride in being a good parent and doing everything possible to ensure their children stay healthy. The point of differentiation is rarely the actual scientific benefit. Many health communication messages do not lead to behavior change because they seek to teach the medical truth rather than to address the audience’s ideas and perceptions. To find the target audience’s benefit, you must go beyond the obvious to identify what they truly desire. To help develop a positioning statement, fill in the blanks in this sentence with your specific information: For [TARGET AUDIENCE], [TARGETED BEHAVIOR] is the [POINT OF DIFFERENTIATION] and is more important and beneficial than [COMPETITION]. The template does not need to be followed exactly, but each of the four components (target audience, targeted behavior, point of differentiation, and competition) must be there. Here are some examples: For Armenian mothers, buying fortified products is an investment in the health of their family, a way to ensure the best health for their family, and more important and beneficial than buying cheaper, unfortified products. For Armenian millers, the process of fortifying flour is three easy steps (getting equipment, procuring premix, and mixing premix into the flour) that would improve the health of Armenians. It is so simple that it makes no sense not to put vitamins and minerals in flour. For Armenian policy makers, creating mandatory fortification legislation is a way to save the government money and increase productivity, and it outweighs the benefits of not creating a law. Use your previous research to help create posi...
Positioning Statement. The positioning statement you developed earlier goes here. Testing Logos, Messages, or Activities
Positioning Statement it is the desire of SOGEDEV to showcase not only the vast array of amenities and features to be located at it’s Nouveau Kiskeya Caribbean residential / resort, but also the social, economic and spiritual benefits of the project to the residents of Haiti as well.
Positioning Statement. For meeting and tournament planners looking to break routine and escape the chaos of the city, a Parksville Qualicum Beach retreat fosters concentration and creativity. Unlike other Vancouver Island destinations, Parksville Qualicum Beach offers a central location and a wide range of accommodation and facilities to suit any budget.
Positioning Statement. Lead, Enrich & Transform the Industry. At V2 Cigs, we set the bar for quality, consistency and product performance. These are the cornerstones of the V2 Cigs philosophy. V2 Cigs is the brand that current and future customers can always trust for superior products in the electronic cigarette category.
