Public Relations and Outreach. Public relations and outreach (PRO) strategies aim to conduct well‐planned, inclusive and meaningful public participation events that xxxxxx good relations and mutual trust through shared decision‐making with the communities we serve. • We will seek out and facilitate the involvement of those potentially affected. • Public events will aim to be collaborative, fun, and educational for all, rather than confrontational and prescriptive. • Media plans will typically involve multiple channels of communication like mailings, radio, TV, and newspaper ads. • Abstract objectives will be avoided in meeting announcements. Specific “attention‐grabbing” reasons to attend will be used, such as “Help us figure out how to relieve congestion on [corridor name]” or “How much should it cost to ride the bus? Let us know on [date].” • Efforts will be made to show how the input of participants can, or did, influence final decisions. • We will do our best to form decision‐making committees that look like and relate to the populations we serve. • We will seek out and identify community contacts and partner with local community‐ and faith‐based organizations that can represent, and help us disseminate information to, target constituencies. • Demographic data will be requested during public meetings, surveys, and from community contacts and committee members. Public Meetings “Public meeting” refers to any meeting open to the public, such as hearings, charrettes, open house and board meetings. • Public meetings will be conducted at times, locations, and facilities that are convenient and accessible. • Meeting materials will be available in a variety of predetermined formats to serve diverse audiences. • An assortment of advertising means may be employed to inform the community of public meetings. • Assistance to persons with disabilities or limited English proficiency will be provided, as required.
Public Relations and Outreach. (a) Developer must present to the negotiating principals for City for their approval Developer’s proposed public relations program and plans for conducting outreach to various community groups and stakeholders in the vicinity of the Project, for educating the public with respect to the Project, and for informing the Board and other Regulatory Agencies about the Project (the “PR & Community Outreach Program”). The PR & Community Outreach Program must include: (i) a budget for publicizing the Project (i.e., mailers, brochures, press releases, web-based communications, and forums educating the public); (ii) Developer’s strategy for publicizing the Project and for keeping the appropriate Regulatory Agencies apprised of the Project; (iii) a schedule of presentations to community groups, stakeholders, and Regulatory Agencies during the Exclusive Negotiation Period; and (iv) Developer’s proposal for keeping City informed of its activities during the Exclusive Negotiation Period.
Public Relations and Outreach. Developer must present to the negotiating principals for City for their approval Developer’s proposed public relations program and plans for conducting outreach to various community groups and stakeholders in the vicinity of the Project, for educating the public with respect to the Project, and for informing the Board and other Regulatory Agencies about the Project (the “PR & Community Outreach Program”). The PR & Community Outreach Program must include: (i) a budget for publicizing the Project (i.e., mailers, brochures, press releases, web-based communications, and forums educating the public); (ii) Developer’s strategy for publicizing the Project and for keeping the appropriate Regulatory Agencies apprised of the Project; (iii) a schedule of presentations to community groups, stakeholders, and Regulatory Agencies during the Exclusive Negotiation Period; and (iv) Developer’s proposal for keeping City informed of its activities during the Exclusive Negotiation Period. For any item involving communications with the media, the negotiating principals for City and Developer shall confer and agree upon a media strategy prior to either Party communicating with the media. In general, all media communications regarding the Project shall be conducted through OEWD’s communications team and the SFMTA’s communications team or another City agency’s communications team as designated by the SFMTA, except in the event that City and Developer agree on an alternative approach.
