Work packages and activities. This section concerns a detailed description of the project activities.
Work packages and activities. To realize the perspectives - short chains as a mainstream revenue model within a healthy and sustainable food system - ten work packages have been defined. In some cases it concerns connecting with and building on existing activities (and continuing the TKK program implemented in 2019, which focused on the bottlenecks logistics, data and multichannel approach), in certain cases new activities will have to be developed. Depending on the activity, this can be carried out on a national scale, but in many cases it requires regional implementation. We have clustered these activities in work packages. The work packages that will be emphasized over time (prioritization) is determined by the need and urgency. We propose a growth model, in which we work on a project basis and purposefully build up the implementation activities and the required budgets. This is visible in the budget further on in this proposal. Data, trends and analysis Research into measurement and monitoring of the impact of the short-chain market, in order to be able to follow and record developments both regionally and nationally. Developing and experimenting with data models, facilitating mutual cooperation between the different levels. Short chain organizations have a unique dataset that consists of consumer preferences, purchasing behavior, service expectations for consumers in the short chain, etc. Due to fragmentation, the initiatives are not yet able to make good use of these datasets. Logistics and hub support Facilitating mutual logistics cooperation between short chain organizations, in such a way that economies of scale can be created. An inventory can be made of the value of developing regional hubs (which can go beyond a logistics function). Also developing a logistics toolkit that organizations can use instrumentally in choosing the best logistics solution. Multichannel approach and market support Gaining insight into the various relevant target groups per sector - retail, catering, and healthcare - and how these can best be reached and served. Visualizing best practices, as well as white spots per region and sector. By facilitating regional cooperation, working on clustering where relevant, and stimulating knowledge exchange, short-chain players can better serve multiple market segments. Following up on closed deals by the minister during the Trade Mission. IT development As the TKK-program was carried out in 2019, it became clear that IT can play a central role (solution) in almos...
