Marketing Expense definition

Marketing Expense means all reasonable out-of-pocket costs and all internal costs on an FTE basis equal to Xxxxxx’x then applicable FTE Rate, annually for those individuals fully dedicated to the Product incurred by the Parties that are directly attributable to the following functions for the sale, promotion and marketing of a Co-Developed Product in the Co-Development Territory: (a) market research on such Co-Developed Product, (b) marketing communications, (c) corporate accounts, (d) managed care, (e) sales force training, (f) product hotlines, (g) reimbursement support, (h) contracting, (i) pricing, (j) conducting compassionate use programs and for domestic Phase IV studies for Co-Developed Products (including without limitation fully absorbed manufacturing costs for any Co-Developed Product utilized in such compassionate use programs) and (k) telemarketing services. Marketing Expense shall not include any General Public Relations or any other activities that promote the business of Xxxxxx or Xxxxxx as a whole without specifically referencing any Co-Developed Product.
Marketing Expense means to the extent approved by the Marketing Committee all costs and expenses incurred by Warner (including without limitation, the salaries, commissions, bonuses, transportation, meals, lodging, benefits and healthcare insurance expenses of appropriate employees) associated with launch, advertising and sales promotion (including, without limitation, expenses related to promotional publications, space or time in various media, direct mail campaigns, samples, if any, advertising agency fees and other promotional activities), the cost of product samples, Phase IV Studies, Pharmacoeconomic Studies, Phase V Studies, and any other clinical studies not reasonably necessary to obtain marketing approval by the relevant regulatory authorities for a Product's first approved indication in any country, in each case determined in accordance with Warner's normal internal accounting practices and GAAP.
Marketing Expense means 50% of the Aggregate Marketing Expense.

Examples of Marketing Expense in a sentence

  • The Advisor shall pay (without the right of reimbursement from the Company) any Offering and Organization Expenses in the initial offering of Shares or Units which, exclusive of the Selling Commissions and Marketing Expense Allowance, exceed 3% of gross offering proceeds.

  • In addition, you will be paid, on each Closing Date, a non-accountable Marketing Expense Allowance equal to 2.5% of the public offering price for each Unit subscribed and paid for on the applicable Closing Date which was sold by you or a Selected Dealer engaged by you.

  • Marketing Expense Allowances may vary based on the form of Contract sold and the age of the purchaser.

  • As of December 31, 2014, we have entered into arrangements to pay Marketing Expense Allowances to the following Fund Companies (or affiliated parties) for our entire suite of variable annuities: American Variable Insurance Series & Capital Research and Management Company & Oppenheimer Variable Account Funds & Oppenheimer Funds Distributor, Inc.

  • In addition, you will be paid, on each Closing Date, a non-accountable Marketing Expense Allowance equal to 2.5% of the public offering price for each Share subscribed and paid for on the applicable Closing Date which was sold by you or a Selected Dealer engaged by you.


More Definitions of Marketing Expense

Marketing Expense. In the event that the Property does not sell during the terms of this Agreement, Seller/Landlord shall nonetheless be obligated to reimburse Listing Agency for actual expenses incurred in marketing the Property for sale up to the amount of $ 2,000.00.
Marketing Expense means [***] and all [***] for those [***] to the [***] by the [***] to the [***] for the [***] in the [***] on such [***]and for [***] shall not [***] or any other [***] as a [***].
Marketing Expense means, during any period, actual marketing expenses incurred by Bank or reimbursements made by Bank to NMG of marketing expenses incurred by NMG during such period, in each case that satisfy the marketing commitments set forth in Schedule 5.2 of the Program Agreement.
Marketing Expense means all costs and expenses incurred by Warner (including without limitation, the salaries, commissions, bonuses, transportation, meals, lodging, benefits and healthcare insurance expenses of appropriate employees) associated with launch, advertising and sales promotion (including, without limitation, expenses related to promotional publications, space or time in various media, salesforce meetings, promotional meetings, hospital and governmental formulary presentations, physician education programs, symposia, conventions, seminars, market research, sponsorships, field aids, tokens, grants and other payments to institutional and managed care purchasers (except to the extent the same are calculated as deductions to Net Sales) direct mail campaigns, samples, if any, advertising agency fees and other promotional activities), the cost of acquisition or manufacture and shipping of product samples, Phase IV Studies, Pharmacoeconomic Studies, Phase V Studies, and any other clinical studies not reasonably necessary to obtain marketing approval by the relevant regulatory authorities for a Product's first approved indication in any country, in each case determined in accordance with Warner's normal internal accounting practices and GAAP.
Marketing Expense means any marketing-related expenses incurred in the ordinary course of DERMAdoctor’s business in connection with the Business Products and categorized as a marketing-related expense at NovaBay’s reasonable discretion, which shall include, but not be limited to, direct costs incurred to develop marketing and advertising strategy, branding, advertising content and advertising creative; the cost of ad placement agencies; the cost of other marketing consultants and freelancers; the cost of product samples; co-op marketing costs not offset against Total Net Sales in accordance with GAAP; and commissions of influencers and other social media referrals, in each case, directly related to the sale and marketing of the Business Products. For the avoidance of doubt, Marketing Expenses may include a portion of marketing costs shared with NovaBay to the extent such costs are directly attributable to, or incurred in connection with, costs of marketing the Business Products (provided that any Marketing Expense outside of the ordinary course of business of DERMAdoctor shall be mutually agreed to by the Founders and NovaBay) but shall not include any compensation payable to any employees (including in the form of salary, benefits or bonuses) of DERMAdoctor, NovaBay or any of their Affiliates.
Marketing Expense means, for any fiscal period, for the Borrowers and the Restricted Subsidiaries on a combined basis, the aggregate dollar amount of all sales and marketing expense, including handset subsidies, during such fiscal period.
Marketing Expense means advertising and marketing expenditures on print, radio, television, event marketing, the internet, outdoor, mobile device and media advertising, and fifty percent (50%) of any expenses related to sampling programs, including one hundred percent (100%) of creative costs associated with delivery of all such media, but excludes all forms of promotional money (spiff), co-operative expenditures, promotions, discounts, coupons, price-offs, invoice discounts and salaries or other compensation paid to employees of the Company responsible for performing marketing or advertising services.