Marketing Expense definition

Marketing Expense means all reasonable out-of-pocket costs and all internal costs on an FTE basis equal to ▇▇▇▇▇▇’▇ then applicable FTE Rate, annually for those individuals fully dedicated to the Product incurred by the Parties that are directly attributable to the following functions for the sale, promotion and marketing of a Co-Developed Product in the Co-Development Territory: (a) market research on such Co-Developed Product, (b) marketing communications, (c) corporate accounts, (d) managed care, (e) sales force training, (f) product hotlines, (g) reimbursement support, (h) contracting, (i) pricing, (j) conducting compassionate use programs and for domestic Phase IV studies for Co-Developed Products (including without limitation fully absorbed manufacturing costs for any Co-Developed Product utilized in such compassionate use programs) and (k) telemarketing services. Marketing Expense shall not include any General Public Relations or any other activities that promote the business of ▇▇▇▇▇▇ or ▇▇▇▇▇▇ as a whole without specifically referencing any Co-Developed Product.

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Marketing Expense means to the extent approved by the Marketing Committee all costs and expenses incurred by Warner (including without limitation, the salaries, commissions, bonuses, transportation, meals, lodging, benefits and healthcare insurance expenses of appropriate employees) associated with launch, advertising and sales promotion (including, without limitation, expenses related to promotional publications, space or time in various media, direct mail campaigns, samples, if any, advertising agency fees and other promotional activities), the cost of product samples, Phase IV Studies, Pharmacoeconomic Studies, Phase V Studies, and any other clinical studies not reasonably necessary to obtain marketing approval by the relevant regulatory authorities for a Product's first approved indication in any country, in each case determined in accordance with Warner's normal internal accounting practices and GAAP.

Marketing Expense means 50% of the Aggregate Marketing Expense.

Examples of Marketing Expense in a sentence

• In addition, you will be paid, on each Closing Date, a non-accountable Marketing Expense Allowance equal to 2.5% of the public offering price for each Unit subscribed and paid for on the applicable Closing Date which was sold by you or a Selected Dealer engaged by you.

• In addition, you will be paid, on each Closing Date, a non-accountable Marketing Expense Allowance equal to 2.5% of the public offering price for each Share subscribed and paid for on the applicable Closing Date which was sold by you or a Selected Dealer engaged by you.

• At Adolor's request, GSK shall destroy the Adolor Product, the cost of such destruction to be deemed a Marketing Expense; provided, however, that in the event the Adolor Product is returned as a result of Adolor's breach of this Agreement, or otherwise as a result of Adolor's negligence, than any costs associated with such destruction shall be the sole responsibility of Adolor.

• At GSK's request, Adolor shall destroy the GI Product, the cost of such destruction to be deemed a Marketing Expense; provided, however, that in the event the GI Product is returned as a result of GSK's breach of this Agreement, or otherwise as a result of GSK's negligence, than any costs associated with such destruction shall be the sole responsibility of GSK.

• Such Marketing Expense budget shall be sufficient to fund all necessary pre-launch, launch and related activities necessary to optimize Commercialization of each Collaboration Product.

More Definitions of Marketing Expense

Marketing Expense. In the event that the Property does not sell during the terms of this Agreement, Seller/Landlord shall nonetheless be obligated to reimburse Listing Agency for actual expenses incurred in marketing the Property for sale up to the amount of $ 2,000.00.

Marketing Expense means [***] and all [***] for those [***] to the [***] by the [***] to the [***] for the [***] in the [***] on such [***]and for [***] shall not [***] or any other [***] as a [***].

Marketing Expense means, during any period, actual marketing expenses incurred by Bank or reimbursements made by Bank to NMG of marketing expenses incurred by NMG during such period, in each case that satisfy the marketing commitments set forth in Schedule 5.2 of the Program Agreement.

Marketing Expense means the aggregate of all expenses incurred by Signature and the Signature Affiliates in the sale and marketing of Time-Share Interest including, without limitation, all costs and expenses for advertising, mailing, consumer premiums, referral lead generation, closing costs and sales commissions.

Marketing Expense means all reasonable out-of-pocket costs and expenses incurred by Amgen Directly Attributable to the following functions for the sale, promotion and marketing of Product(s) in the United States and Canada: (a) market research on Product, (b) marketing communications, (c) corporate accounts, (d) managed care, (e) sales force training, (f) product hotlines, (g) reimbursement support, (h) contracting, (i) pricing, (j) conducting compassionate use programs for Products (including without limitation FAMC for any Product utilized in such compassionate use programs) and (k) telemarketing services. Marketing Expense shall not include the fees set forth in clause 4 of the definition of Net Sales and any activities which promote the business of Amgen as a whole without specifically referencing any Product.

Marketing Expense means the following direct and indirect costs (as determined in accordance with GAAP) to the extent they are specifically attributable to the Products: [*].

Marketing Expense means advertising and marketing expenditures on print, radio, television, event marketing, the internet, outdoor, mobile device and media advertising, and fifty percent (50%) of any expenses related to sampling programs, including one hundred percent (100%) of creative costs associated with delivery of all such media, but excludes all forms of promotional money (spiff), co-operative expenditures, promotions, discounts, coupons, price-offs, invoice discounts and salaries or other compensation paid to employees of the Company responsible for performing marketing or advertising services.