Advertising Allowances Clause Samples
The Advertising Allowances clause defines the terms under which one party, typically a supplier or manufacturer, provides financial support or credits to another party, such as a retailer or distributor, for advertising and promoting the supplier's products. This clause outlines the types of advertising activities that qualify for reimbursement, the process for submitting claims, and any limits or conditions on the allowance, such as maximum amounts or required documentation. Its core practical function is to incentivize and support the promotion of products while ensuring both parties have clear guidelines on how advertising costs are shared and reimbursed, thereby reducing disputes and aligning marketing efforts.
Advertising Allowances. (a) With respect to activations commencing on the date hereof and continuing until March 31, 1996, AirTouch will provide a cooperative advertising allowance to Agent in an amount of *** of the cost of approved advertising up to a maximum contribution buy AirTouch of *** plus *** per New Customer activation during such period. Such amount will be expended by Agent on approved advertising on or before April 30, 1996.
(b) With respect to activations on or after April 1, 1996, AirTouch will pay to Agent an advertising allowance of *** of the cost of approved advertising up to a maximum amount *** per activation for each New Customer activated on or after April 1, 1996. In addition, commencing with the second quarter of 1996, AirTouch will also pay to Agent an additional advertising allowance of *** for each calendar quarter in which Agent activates at least *** New Customers; provided that in determining whether Agent has met this standard in any calendar quarter, Agent may include any excess activations over *** in any of the three previous calendar quarters which have not already been used to meet the *** obligation in any prior quarter.
(c) Payments under this paragraph 15 will be in lieu of any and all other advertising allowances or any other payments for advertising or marketing support. Such payments will be made no later than 20 days after Agent provides proof of advertising for which an allowance is payable hereunder or within 20 days after the end of the calendar quarter with respect to which such payment is made, as the case may be.
Advertising Allowances. The Operating Agent acknowledges and agrees that the Booking Agent, at its election, may negotiate advertising allowances from Distributors and settlements of such allowances and enter into agreements with respect to such allowances, including co-op advertising agreements, and settlements.
Advertising Allowances. A new definition is hereby added as follows:
Advertising Allowances. S&J, at its election, may negotiate advertising allowances from Distributors and settlements of such allowances and enter into agreements with respect to such allowances, including co-op advertising agreements and settlements.