Brand Positioning Sample Clauses

Brand Positioning. The Products shall at all times be positioned in the market as an ultra- premium top tier brand.
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Brand Positioning. Tay' is Dutch for a grouping or circle of friends, a "clique." Building on the meaning of "kliek," circles are part of the logo, which defines the boutique, and its essence of inclusion. Style Studio is added to the overall name to suggest that women can come to the boutique to learn about themselves and experiment with their personal style. By combining these two meanings, Tay Style Studio looks to be the leader in providing exceptional service and assistance for women's fashion needs. The elegance of the name suggests the types of clothing and accessories that will be featured. BRAND PERSONALITY Innovative | Stylish | Contemporary | Modern | Fresh | Approachable | Elegant The overall brand personality of Tay aspires to be fashionable, customer-oriented, innovative, refreshing, stylish and educational. The boutique is a place where women can go to transform themselves with beautiful clothes and take advantage of the Style Assessment and other services that help them determine the right clothes for their unique selves. We are a shop that educates. We help women learn about the designers, gather with their friends, and have fun during the process. We not only carry items that help them look good, but we also help our customers maintain these items. Owner Xxxxx Xxxxxxx will work with her top design advisors to create the atmosphere, colors and wording that encapsulates these thoughts. Promotion The following promotional tactics for generating buzz and awareness about Tay will be implemented: · Personal selling and word of mouth via networks of friends, stylists and customers · Unique visual displays in storefront on a weekly basis · PR (local and national) · Boutique email newsletters · Direct mail such as postcard notices that are targeted specifically to the customer · Sales Promotion such as store events and bi-annual sales · Tay Web Site · Advertising will be at a minimum with regular ad placements in the Valley Voice Other important marketing strategies, such as developing strong customer relationships (retention), will utilize a different mix of marketing programs.
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Brand Positioning. The Co-Brand will be supported by documentation, including brand positioning and similar guidelines. NGP will fund this process.
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Brand Positioning. Licensee and Licensor will work together to develop the brand positioning for the Licensed Products, and Licensor will have the right to review and approve Licensee’s brand positioning for the Licensed Products to ensure that the brand positioning for the Licensed Products does not conflict with Licensor’s overall brand positioning for products bearing the Licensed Trademarks, or denigrate Licensor’s restaurants or any other products bearing the Licensed Trademarks, or directly encourage consumers to purchase the Licensed Products instead of visiting Licensor’s restaurants. Licensee shall be primarily responsible for initial development of brand positioning for Licensed Products and shall supervise any advertising, design, packaging, promotion or similar agencies responsible for the development of Materials. Licensee shall confer with Licensor, and share appropriate documents with Licensor (including, e.g., brand positioning and advertising or promotion strategy documents), developed prior to the creation of Materials in order to obtain Licensor’s approval of the planned brand positioning, and shall share as appropriate draft executions (e.g. storyboards) with Licensor in order to apprise Licensor of the development of Materials. Licensee will provide any and all test and research results relating to Licensee’s plans with respect to the Licensed Products to Licensor prior to making decisions which Licensor has a right to approve based on such results.
Sample 1

Related to Brand Positioning

  • Advertising and Marketing Except in so far as herein expressly provided, the Service Provider shall not make or issue any formal or informal announcement (with the exception of Stock Exchange announcements), advertisement or statement to the media in connection with this Agreement or otherwise disclose the existence of this Agreement or the subject matter thereof to any other person without the prior written consent of SARS.

  • Marketing Services The Manager shall provide advice and assistance in the marketing of the Vessels, including the identification of potential customers, identification of Vessels available for charter opportunities and preparation of bids.

  • Programming (a) Pursuant to Section 624 of the Cable Act, the Licensee shall maintain the mix, quality and broad categories of Programming set forth in Exhibit 4, attached hereto and made a part hereof. Pursuant to applicable federal law, all Programming decisions, including the Programming listed in Exhibit 4, attached hereto, shall be at the sole discretion of the Licensee.

  • Promotion and Marketing For the purpose of promotion and marketing, the Borrower hereby authorizes and consents to the reproduction, disclosure and use by the Lenders and the Agent of its name, identifying logo and the Facilities, provided that the amount of Facilities shall not be disclosed. The Borrower acknowledges and agrees that the Lenders shall be entitled to determine, in their sole discretion, whether to use such information; that no compensation will be payable by the Lenders or the Agent in connection therewith; and that the Lenders and the Agent shall have no liability whatsoever to it or any of its employees, officers, directors, affiliates or shareholders in obtaining and using such information as contemplated herein.

  • Promotions The anniversary date of a promoted employee is determined as for a new employee in Subsection 5.3.A above.

  • Fuel 28.1 The Vehicle must be returned with the amount of fuel equal to that at the time of the commencement of the rental. If the Vehicle is returned with less fuel, the difference will be charged to You at a rate of $5.00 including GST per litre (which includes a service component).

  • Competing Products The provisions of Section 21 are set forth on attached Exhibit H and are incorporated in this Section 21 by this reference.

  • Internet Services Transfer Agent shall make available to Fund and Shareholders, through its web sites, including but not limited to xxx.xxxxxxxxxxxxx.xxx (collectively, “Web Site”), online access to certain Account and Shareholder information and certain transaction capabilities (“Internet Services”), subject to Transfer Agent’s security procedures and the terms and conditions set forth herein and on the Web Site. Transfer Agent provides Internet Services “as is,” on an “as available” basis, and hereby specifically disclaims any and all representations or warranties, express or implied, regarding such Internet Services, including any implied warranty of merchantability or fitness for a particular purpose and implied warranties arising from course of dealing or course of performance. Transfer Agent shall at all times use reasonable care in performing Internet Services under this Agreement.

  • Excluded Services Orders for the following services will not count towards calculation of expenditure against the Commitment Value:

  • Marketing Vendor agrees to allow TIPS to use their name and logo within the TIPS website, database, marketing materials, and advertisements unless Vendor negotiates this term to include a specific acceptable-use directive. Any use of TIPS’ name and logo or any form of publicity, inclusive of press release, regarding this Agreement by Vendor must have prior approval from TIPS which will not be unreasonably withheld. Request may be made by email to xxxx@xxxx-xxx.xxx. For marketing efforts directed to TIPS Members, Vendor must request and execute a separate Joint Marketing Disclaimer, at xxxxxxxxx@xxxx-xxx.xxx, before TIPS can release contact information for TIPS Member entities for the purpose of marketing your TIPS contract(s). Vendor must adhere to strict Marketing Requirements once a disclaimer is executed. The Joint Marketing Disclaimer is a supplemental agreement specific to joint marketing efforts and has no effect on the terms of the TIPS Vendor Agreement. Vendor agrees that any images, photos, writing, audio, clip art, music, or any other intellectual property (“Property”) or Vendor Data utilized, provided, or approved by Vendor during the course of the joint marketing efforts are either the exclusive property of Vendor, or Vendor has all necessary rights, license, and permissions to utilize said Property in the joint marketing efforts. Vendor agrees that they shall indemnify and hold harmless TIPS and its employees, officers, agents, representatives, contractors, assignees, designees, and TIPS Members from any and all claims, damages, and judgments involving infringement of patent, copyright, trade secrets, trade or services marks, and any other intellectual or intangible property rights and/or claims arising from the Vendor’s (including Vendor’s officers’, employees’, agents’, Authorized Resellers’, subcontractors’, licensees’, or invitees’) unauthorized use or distribution of Vendor Data and Property.

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