Brand Positioning Clause Samples
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Brand Positioning. Licensee and Licensor will work together to develop the brand positioning for the Licensed Products, and Licensor will have the right to review and approve Licensee’s brand positioning for the Licensed Products to ensure that the brand positioning for the Licensed Products does not conflict with Licensor’s overall brand positioning for products bearing the Licensed Trademarks, or denigrate Licensor’s restaurants or any other products bearing the Licensed Trademarks, or directly encourage consumers to purchase the Licensed Products instead of visiting Licensor’s restaurants. Licensee shall be primarily responsible for initial development of brand positioning for Licensed Products and shall supervise any advertising, design, packaging, promotion or similar agencies responsible for the development of Materials. Licensee shall confer with Licensor, and share appropriate documents with Licensor (including, e.g., brand positioning and advertising or promotion strategy documents), developed prior to the creation of Materials in order to obtain Licensor’s approval of the planned brand positioning, and shall share as appropriate draft executions (e.g. storyboards) with Licensor in order to apprise Licensor of the development of Materials. Licensee will provide any and all test and research results relating to Licensee’s plans with respect to the Licensed Products to Licensor prior to making decisions which Licensor has a right to approve based on such results.
Brand Positioning. The Products shall at all times be positioned in the market as an ultra- premium top tier brand.
Brand Positioning. Tay' is Dutch for a grouping or circle of friends, a "clique." Building on the meaning of "kliek," circles are part of the logo, which defines the boutique, and its essence of inclusion. Style Studio is added to the overall name to suggest that women can come to the boutique to learn about themselves and experiment with their personal style. By combining these two meanings, Tay Style Studio looks to be the leader in providing exceptional service and assistance for women's fashion needs. The elegance of the name suggests the types of clothing and accessories that will be featured. Innovative | Stylish | Contemporary | Modern | Fresh | Approachable | Elegant The overall brand personality of Tay aspires to be fashionable, customer-oriented, innovative, refreshing, stylish and educational. The boutique is a place where women can go to transform themselves with beautiful clothes and take advantage of the Style Assessment and other services that help them determine the right clothes for their unique selves. We are a shop that educates. We help women learn about the designers, gather with their friends, and have fun during the process. We not only carry items that help them look good, but we also help our customers maintain these items. Owner ▇▇▇▇▇ ▇▇▇▇▇▇▇ will work with her top design advisors to create the atmosphere, colors and wording that encapsulates these thoughts. The following promotional tactics for generating buzz and awareness about Tay will be implemented: · Personal selling and word of mouth via networks of friends, stylists and customers · Unique visual displays in storefront on a weekly basis · PR (local and national) · Boutique email newsletters · Direct mail such as postcard notices that are targeted specifically to the customer · Sales Promotion such as store events and bi-annual sales · Tay Web Site · Advertising will be at a minimum with regular ad placements in the Valley Voice Other important marketing strategies, such as developing strong customer relationships (retention), will utilize a different mix of marketing programs.
Brand Positioning. The Co-Brand will be supported by documentation, including brand positioning and similar guidelines. NGP will fund this process.