Promotional Marketing. The Outer Hebrides is marketed as a distinct part of Scotland both nationally and internationally. The 2008 Outer Hebrides main brochure has been produced over recent months and is now available – 100,000 copies. The 64-page brochure is of the same high quality as previous years and features over 400 local tourism businesses. We have also produced a CD of the 2008 Hebrides brochure for the blind. This contains 3 versions – an audio version, a WORD text-only version that can be translated by PC software into speech, and a PDF large format version for the partially sighted. The Outer Hebrides are the first area to do this and it has been very well received by the Royal National Institute for the Blind. These brochure versions are all available on the VisitHebrides website. A major Direct Mail campaign was run in early January to send 28,000 copies of the 2008 Hebrides brochure to targeted addresses from the VisitScotland database. Media promotional campaigns for the 2008 season are well underway and will continue over coming months. Some of the promotional and other print activities undertaken are: • Design upgrading of XxxxxXxxxxxxx.xxx website • Skyscraper banner advert on homepage of Scotsman website • Development of WinterHebrides web campaign with special industry offers online • TIC’s promotional posters on CalMac ferries • Holiday Competition promotion at Celtic Connections festival in Glasgow • Photography competition to be launched in 2008 • Loganair ‘backseat’ events promotion • Billboard advertising – 4 weeks in Glasgow and Edinburgh • Promotional Media Advertising of • Radio Times Christmas / New Year issue • 6 weeks Radio Times January / February • Readers Digest – January • Scotsman magazine – January • Walk magazine – Spring edition • Scotsman Holiday supplement • Eating Out Guide promotion • Family activities promotion • Reprint of 8 walks leaflets – Hebridean Walks • Committed spend of £5,000 of advertising in various niche activity magazines • Committed spend of £7,000 in mini-brochure insert in The Scotsman VisitScotland will also place new ‘Failte’ Welcome Boards at all main ferry terminals welcoming visitors to the islands. Over and above these local marketing and promotional initiatives VisitScotland has also promoted the Outer Hebrides as part of their many national campaigns including direct mail promotions to the VisitScotland database.
Promotional Marketing. In addition to product patent marking pursuant to Section 5.3, Licensee will identify Xxxxx Xxxxxx as an inventor of the Patent Rights in promotional materials and packaging inserts. Licensor and Licensee will meet and agree on the form of such identification. This identifying language will substantially state “Based on inventions created by Xxxxx Xxxxxx”.
Promotional Marketing. For the purposes of "promotional marketing", the Borrowers authorize and consent to the reproduction, disclosure and use by the Lender and its counsel of their names, identifying logos and information regarding the Facilities (other than the fees and interest rate applicable to the Facilities) to enable the Lender and its counsel to publish deal announcements and promotional "tombstones". Each Borrower acknowledges and agrees that the Lender and its counsel shall be entitled to determine, in its discretion, whether to use such information, that no compensation will be payable by the Lender or its counsel in connection therewith, and that neither the Lender nor its counsel shall have any liability whatsoever to the Borrowers, any other Loan Party or any of their respective employees, officers, directors, Affiliates or shareholders in obtaining and lawfully using such information as contemplated herein.
Promotional Marketing. We developed and market a suite of products and services designed to meet the online marketing needs of SMBs at affordable prices. In August 2012, we commenced sourcing local deal and activities to strategic publishing partners under our LiveDeal® brand, which we refer to as promotional marketing. In November 2012, we commenced the sale of marketing tools that help local businesses manage their online presence under what was previously our Velocity Local™ brand, which we refer to as online presence marketing. Our target customers for our LiveDeal® brands are SMB owners who work long hours to deliver real value to their customers in their own communities that do not have the time or expertise to develop the powerful, multi-faceted, online marketing and advertising programs necessary for successful online marketing. Our offerings draw on a decade of experience servicing SMBs in the internet technology environment. We also source local special deals and activities for SMBs. With the growth of special deal promotions, many SMBs are experimenting with special offers to drive new customers to their locations. We offer our clients a solution that utilizes our business channels to market our clients’ products and services to potential customers. To use this service, an SMB will generally offer a discount for select products or services, or create a specially priced bundle. Our salespeople assist and guide the SMBs to create enticing and marketable deals. We then find an appropriate channel to publish the deal to relevant potential customers. Potential customers can gain awareness of our clients’ businesses through these deal publications, and transact business with our SMB clients by purchasing a deal. Our SMB clients benefit from their increased visibility, additional business and the opportunity to gain loyal customers. Prior to our launch of XxxxXxxx.xxx, our business strategy includes partnering established strategic publishing partners to publish and sell our client’s deals in exchange for a share of the revenue. We have entered into sourcing agreements with several reputable publishers who have large user bases, including Travelzoo, Google Local, and Amazon, and act as an intermediary to connect SMBs to our publishing partners. Our business thus relies in part on the ability of our partners to display our clients’ deals to a large, relevant audience and to sell the offers. With the launch of XxxxXxxx.xxx, we intend to focus our promotional marketing efforts ...
Promotional Marketing. (a) During the Term, Color Star shall have the right to use the all Artists’ Likeness, b-roll or other video footage from the Event , and all Rich America’s name, marks, logos, and slogans and all Event names, marks, logos, slogans, and other identifying indicia (“Rich America Marks”) as provided in Section 4 in connection with promotional marketing of the Event . Rich America shall provide Color Star with pre-approved still photographs of Artists to use in its advertising and marketing. A list of the Artists’ Likeness and Rich America Marks available for use by Color Star are set forth in Schedule C.
(b) Color Star shall have the right to offer posters, T-shirts, and other items as merchandise to the public featuring the identification of one or more of the Artists’ name, photograph, likeness, performance, endorsement, voice, xxxx, logo, slogan, biographical information, or other unique indicia of Artists (collectively, “Artists’ Likeness”), and Rich America Marks (“Promotional Items”).
Promotional Marketing. The Speaker undertakes not to engage in any type of promotional marketing or selling of any product or service to lecture attendees, unless otherwise agreed to by LLL.
