Marketing Management definition
Marketing Management means all product management and sales promotion management compensation and departmental costs and expenses, including costs associated with developing overall sales and marketing strategies (e.g., product line or customer segment), as well as planning and programs for the Product. In addition, payments to Third Parties in connection with trademark selection, filing, prosecution and enforcement will be included in this category.
Marketing Management has the meaning set forth in Schedule B.
Marketing Management means expenses for product management and sales promotion management, including, but not limited to, costs associated with developing overall sales and marketing strategies at the global and country level (e.g., product line or customer segment); launch meetings; advertising and public relations agencies, including development and distribution of selling and advertising and promotional materials; developing reimbursement programs; call center set-up, maintenance and operation for personnel used in connection therewith as well as planning and programs for Product in the Territory. In addition, payments to Third Parties in connection with trademark selection, filing, prosecution and enforcement in the Territory will be included in this category.
Examples of Marketing Management in a sentence
International Journal of Research in Marketing Management and Sales.
BMS 231 may be taken concurrently.Note: Permission of the Departmental Chair is required for non B.B.A. or non B.A. Major Business students, including exchange students.)BMK 211 Marketing Management BMS 231 Operations Management(Prerequisites: BCS 220 and BMA 140)ECO 102 Principles of Economics:MicroeconomicsECO 103 Principles of Economics:MacroeconomicsILT 100 Information Literacy andCritical Thinking (lab) ** Mandatory 1-credit lab course for all B.A. Major Business and B.B.A. students.
BMS 231 may be taken concurrently.Note: Permission of the Departmental Chair is required for non B.B.A. or non B.A. Major Business students, including exchange students.)BMK 211 Marketing Management BMS 231 Operations Management(Prerequisites: BCS 220 and BMA 140)ECO 102 Principles of Economics:MicroeconomicsECO 103 Principles of Economics:MacroeconomicsILT 100 Information Literacy andCritical Thinking (lab)** Mandatory 1-credit lab course for all B.A. Major Business and B.B.A. students.
Branding building for Vietnam tourism industry reality and solutions, International Journal of Research in Marketing Management and Sales.
The role of brand and brand management in creating business value case of Coca- Cola Vietnam, International Journal of Research in Marketing Management and Sales.
More Definitions of Marketing Management
Marketing Management shall include [*].
Marketing Management will include, but not be limited to, product management and sales promotion management compensation and departmental expenses. This will include, but not be limited to, costs associated with developing overall sales and marketing strategies (e.g., product line or customer segment), as well as planning and programs for Generic Product in the Licensed Territory. In addition, payments to Third Parties in connection with trademark selection, filing, prosecution and enforcement in the Licensed Territory will be included in this category.
Marketing Management will include, but not be limited to, product management and sales promotion management compensation and departmental expenses. This will include, but not be limited to, costs associated with developing overall sales and marketing strategies (e.g., product line or customer segment), as well as planning and programs for Licensed Products in the Territory. In addition, payments to Third Parties in connection with trademark selection, filing, prosecution and enforcement in the Territory will be included in this category.
Marketing Management means all product management and sales
Marketing Management shall include product management and sales promotion management compensation and related costs and department expenses, including product related public relations, relationships with opinion leaders and professional societies, health care economics studies, contract pricing and administration, market information systems, governmental affairs activities for reimbursement, formulary acceptance, sales meeting of the Sales Representatives, and other activities directly related to the marketing and/or promotion of the Finished Product for the Field in the U.S., management and administration of managed care and national accounts and other activities associated with developing overall sales and marketing strategies and planning for Finished Product in the U.S. In addition, payments to Third Parties in connection with the Product Trademark selection, filing, prosecution and enforcement in the U.S. shall be included in the Marketing Management. Such costs may be allocated among the Finished Product and other products of a Party on a percent of sales or other basis consistently applied within and across such Party's operating units but such allocation is made no less favorable to the Finished Product than to the internal allocation to the Party's other products. "Market and Consumer Research" shall include compensation and departmental expenses for market and consumer research personnel and payments to Third Parties related to conducting and monitoring professional and consumer appraisals of Finished Product for the Field and for the U.S. market, such as market share services (e.g., IMS data), pricing analysis, special research testing and focus groups. Expenditures not directly related to a Finished Product or the Field or U.S. market may be allocated among the Finished Product and other products of a Party on a percent of sales or other basis consistently applied within and across such Party's operating units but such allocation is made no less favorable to the Finished Product than to the internal allocation to the Party's other products.
Marketing Management shall include product management and sales promotion management compensation and departmental expenses, including product related public relations, relationships with opinion leaders and professional societies, health care economics studies, contract pricing and administration, market information systems, governmental affairs activities for reimbursement, formulary acceptance and other activities directly related to the Licensed Products, management and administration of managed care and national accounts and other activities associated with developing overall sales and marketing strategies and planning for Licensed Products. In addition, payments to Third Parties in connection with trademark selection, filing, prosecution and enforcement shall be included in Portions of this Exhibit were omitted and have been filed separately with the Secretary of the Commission pursuant to the Company’s application requesting confidential treatment under Rule 406 of the Securities Act. this category. In the event that Nuvelo is concurrently selling additional products that are not Licensed Products, such costs may be allocated on a pro rata basis based upon net sales of each respective product during the most recent quarter.
Marketing Management shall include product management and sales promotion management compensation and departmental expenses, including product related public relations, relationships with opinion leaders and professional societies, health care economics studies, contract pricing and administration, market information systems, governmental affairs activities for reimbursement, formulary acceptance and other activities directly related to the Collaboration Products, management and administration of managed care and national accounts and other activities associated with developing overall sales and marketing strategies and planning for Collaboration Products. In addition, payments to Third Parties in connection with trademark selection, filing, prosecution and enforcement shall be included in this category. Such costs may be allocated on a percent of sales or other basis consistently applied which is no less favorable to the Collaboration Products than the internal allocation for the Lead Marketing Party’s other products.