Develop & Manage a Comprehensive Statewide Strategic Public Education Campaign Sample Clauses

Develop & Manage a Comprehensive Statewide Strategic Public Education Campaign. The Contractor will be responsible for evolving current campaign content, developing, and successfully implementing a fully integrated public education campaign, that includes design, production, and deployment of messaging rooted in cultural humility and that addresses urgent needs. The campaign will be data-informed, using research, surveys, relevant data, and expertise to direct messaging and tactics. The brand base guidelines have been built and the Contractor will be required to be consistent with the current brand but can expand on the messaging and tactics to drive behavior change to specifically respond to Phase 3 of the campaign. Priorities, messaging, and needs may change based on data and other insights and may need to be responsive to evolving weather events and policy changes, fast turnaround may be required at times. The strategy plan should be flexible and resilient to the changing environment. The campaign will be collaboratively developed with the Department of Water Resources’ Public Affairs Office (DWR) and the Office of Community Partnerships and Strategic Communications (OCPSC), housed under the Office of Planning and Research (collectively, “Project Team”), and other vendors contracted with these agencies to support water conservation programs and strategy to ensure that coordinated and consistent information is disseminated.
Sample 1
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