Target communities. We have stressed from the project‘s outset that PICOS is not targeting general purpose social networks, and that our technology is intended for communities that have a strong purpose and whose members have an appreciation of the need to preserve privacy and manage their identity sensibility. In addition, we are interested in communities that have a strong mobile element and require a funding model, probably based around advertising, to operate successfully. The community aspects investigated in D2.1-2.3, and demonstrated by our three exemplary reference communities, can be regarded as representative of many communities with current or future needs for mobile services. We have chosen to focus on the emerging field of mobile community services, which we see as increasingly important for existing communities, e.g. the Facebook ‗Places‘ service. These services provide members with many new opportunities, but also raise new questions regarding privacy that we expect PICOS will be able to address. At the conclusion of the project we hope to be able to show just how far our results and findings are transferrable to the more general social networks, e.g. Facebook, MySpace, etc.
Target communities. In terms of determining the best channels through which to deliver material to the target communities, a review was held of example stakeholders with whom the network members had personal experience and could propose the optimum approach. The findings and recommendations are summarised in the following table. Target community Examples Proposed channels Professional Associations British Computer Society Professional associations tend to have a variety of channels for engaging with their members – often a website or portal, potentially with access to content such as whitepapers and possibly a newsletter. Approach: The professional association managers assume (correctly) a gatekeeper role for their members. In the first instance, they need to be convinced of the value of a product or service to their members. A compelling proposition, clearly articulated from the member perspective is ideal – another opportunity for the case studies. In addition, professional associations tend to have special interest groups – these should be targeted and encouraged to become advocates and ambassadors for the e-CF framework. Training providers CompTIA ISACA (ISC)2 The training providers are commercial enterprises with a need to market and sell their products and services. Anything that helps further this process should be well received. Approach: If the consuming organisations rely on the e-CF for their decision making processes, this should be a relatively straightforward proposition. The current marketing collateral is felt to be of sufficient quality to facilitate a dialogue between the providers and end user organisations. Target community Examples Proposed channels Networks European CIO Association CIONet One of the primary objectives of network associations is to create opportunities for the members to get together and share best practice. There is generally a management team that has responsibility for co-ordinating events and also for the dissemination processes (newsletters / website). Approach: Digital content that can be made readily available can easily be incorporated in websites. The benefits can be summarised and with the support of the network co-ordinators, incorporated in portals (this could be a simple link). The key element is the message, which needs to be compelling and short and worthy of endorsement by the network co- ordinators. Networks by definition are built on trust – the most powerful vehicle will be case studies derived from the network members....
Target communities. Indicators 2 and 3 will be measured in the wards set out below. These have been selected as areas experiencing relative deprivation, particularly in terms of health outcomes, according to the Index of Multiple Deprivation. • Burnham Church, South Bucks • Wexham and Xxxx Xxxx, South Bucks • Newtown, Chiltern • Xxxxxxxx, Chiltern • Chalfont Common, Chiltern • Chiltern Rise, Wycombe • Oakridge and Castlefield, Wycombe • Quarrendon, Aylesbury Vale • Gatehouse, Aylesbury Vale • Xxxxxx Court and Hawkslade, Aylesbury Vale • Southcourt, Aylesbury Vale No freedoms and flexibilities have been agreed in relation to this Agreement.
