Marketing Plan Development. (a) For each six-month period commencing on January 1 and July 1 during the Term (each, a “Program Period”), Purchaser and Sears shall jointly develop a marketing plan (addressing the subject matter set forth in, and in substantially the form of, Section 4.2 of the Disclosure Letter) containing their agreements relating to the marketing of the Program in that Program Period (a “Marketing Plan”). The Marketing Plan for each six-month period shall be approved by the Management Committee no later than three months prior to the start of such Program Period. The Marketing Plan shall be the responsibility of the Management Committee, which shall assess the success of the Marketing Plan at its monthly meetings and shall agree to such changes to the Marketing Plan throughout the remainder of the Program Period that the Management Committee agrees may be necessary or desirable.
(b) Subject to Section 4.4 hereof, Sears and Purchaser shall conduct the Program marketing activities in conformity with Sears’ existing marketing practices until a Marketing Plan is adopted and such existing Sears marketing practices, as adjusted pursuant to the Program Related Agreements, are superseded.
(c) The Marketing Plan shall contain the details of the Program marketing to be conducted during the relevant Program Period, including the parties’ respective plans regarding the contemplated frequency, timing, size and methods of marketing to be conducted and their respective objectives and commitments with respect to generating new Accounts and Financial Product sales through the various distribution channels envisioned by the Marketing Plan. Sears and Purchaser shall conduct marketing to generate Accounts and Financial Products sales in accordance with the Marketing Plan, to promote usage of the Accounts and generate Program credit sales, and to drive increased sales of Merchandise and credit share. Each Marketing Plan shall also, among other things, contain details relating to (i) the desired distribution of Accounts between Proprietary Accounts and Co-Branded Accounts, including any decision to market the Sears Proprietary Card to holders of the Sears Co-Branded Card or vice-versa, including through substitution campaigns and “companion cards” campaigns (each of which shall not be undertaken unless approved by the Management Committee) and all marketing efforts in furtherance thereof, (ii) the marketing of Financial Products and (iii) any proposed enhancements or changes to the Rewar...
Marketing Plan Development. Within thirty (30) days of the date hereof, FCStone will prepare and deliver a marketing plan to LSCP, subject to LSCP's review, designed to maximize LSCP's profit from its manufacturing operation, procurement and merchandising functions. The marketing plan will include historical basis analysis for both inputs (grain) and manufactured products (energy products). Specific recommendations regarding purchasing of inputs will be addressed as well as strategies to lock in margins on production. Projections on profitability will be made based on anticipated volumes and historical analysis. Utilization of both exchange traded risk management products and over-the-counter tools will be addressed.
Marketing Plan Development. Contractor shall collaborate with Agency to finalize the OR-MEP communications and marketing plan. The agreed upon communications and marketing plan shall detail Contractor’s outreach efforts expended to reach property owners and developers and include direct efforts and efforts through market channels. Outreach channels shall include but not be limited to affordable housing associations, utility programs, local building departments, apartment associations, and energy consultant networks. The marketing plan shall detail a suite of marketing materials and outline a schedule of proposed marketing activities, including direct and email outreach campaigns and in person events. Contractor shall measure marketing effectiveness and determine which channels and messages are most effective. Contractor shall measure feedback on trainings, webinars, presentations, and shall determine which event generated the greatest number of leads, how many leads were converted to OR-MEP enrollment, and how many enrolled projects were completed through the OR-MEP. Contractor shall track open and click rates on email messaging campaigns to refine components of the marketing plan and replicate the most successful marketing efforts throughout the OR-MEP period.
Marketing Plan Development. Credit unions should make the Lucky Savers product a “lead” product during the first three months after launch and be the focus of multiple scheduled campaigns throughout each year. A variety of marketing materials have been developed to help you reach your members via branch lobbies, statements, e-mail, and your website. Your own marketing channels and ideas are also necessary. Only you know the best ways to reach your members. This guide includes some basic marketing requirements that you must employ. However, you have the freedom to develop and execute your own marketing plan that includes these requirements as well as your own ideas. Effective and ongoing marketing of this product is crucial to its success because it is so different from products that most members are familiar with. Marketing requirements are meant to ensure that credit unions: Market the program for the full year Use as many channels as possible to reach as many members as possible Communicate with each member about the program throughout the year
