Media Plan. The media plan shall be approved by the Marketing Committee, and the following guidelines shall be followed:
Media Plan. With respect to the implementation of the Media Plan for each Picture, Licensor shall set up an account (“Licensor Agency Account”) for each Picture with Palisades Media or such other electronic (i.e. television, radio and internet) media buying agent as designated by TWC (“Media Agency”). Provided that no later than the satisfaction of the Funding Condition Precedent for such Picture Licensor has (i) created the Licensor Agency Account and obtained the Media Agency’s written approval with respect to the terms of this Paragraph 5(b) (including Media Agency acknowledgement of the last sentence of this subparagraph (b)) and (ii) provided the Licensor Agency Account details to TWC, notwithstanding anything to the contrary set forth herein, in lieu of Licensor paying TWC or providing other financial assurances acceptable to TWC for that portion of the P&A Costs that are allocated in the P&A Budget to be spent on a Media Agency (“Media Spend”), TWC shall book all electronic media (in accordance with the Media Plan, P&A Budget and P&A Cashflow) for such Picture directly with the Media Agency, but shall charge the entire Media Spend to the Licensor Agency Account which shall then be payable directly and solely by Licensor. Licensor acknowledges and agrees that if the Licensor Agency Account is timely created as set forth in this Paragraph 5(b), than TWC shall have no obligation to pay and no liability in connection with the Media Spend, Media Agency and/or the Licensor Agency Account, and, provided that TWC has billed the Media Spend to the Licensor Agency Account in accordance with the P&A Cashflow and P&A Budget, Licensor does not hereby indemnify and hold TWC harmless with respect to any claims regarding each Media Spend, Media Agency, and/or Licensor Agency Account.
Media Plan. Party B shall provide on-air and online advertising benefits as described in the Media Plan in Schedule 2. Any proposed amendments to the Media Plan must be agreed in writing between the Parties and by way of an executed amendment to the Agreement. Party A acknowledges and agrees that the Benefits specified in the Media Plan must be fully utilised by 31 December 2021 and cannot be carried over to the next calendar year. Any Benefits specified in the Media Plan that remain unused as at 31 December 2021 shall be forfeited by Party A.
Media Plan. Contractor will develop targeted media plan designed to not only achieve ten million impressions but specifically target 100% of Orange County residents and businesses (Order R8-2009-0030 Section XIII.3). Paid media will include outreach to target groups based on public awareness survey results, the behavioral analysis and strategic review.
Media Plan. Once we have the campaign and strategy ready and while we are working on the Creative Campaign, we will begin working on developing our media plan to execute this campaign. From our findings, we will be able to dig in a little deeper to identify the specific demographics, market areas including South Texas, DFW, Austin, El Paso, and Houston, and media channels we want to be in, so we can reach our target market where they are most receptive.
Media Plan. Each February, Licensor and Licensee shall discuss the media plan for the next twelve (12) month period in an effort to reach an agreement regarding such plans. A similar discussion will be had in connection with any changes to any such plan.
Media Plan. Each January and June, Hilfiger and Licensee will discuss the media plan for the next six (6) month period (July - December and January-June respectively) in an effort to reach an agreement regarding such plans. A similar discussion will be had in connection with any changes to any such plan. In the absence of such agreement, Hilfiger may prohibit the planned placement of any advertisement, but may not require the new placement without Licensee's written consent, which consent Licensee may withhold in its sole discretion.
Media Plan. In an effort to reach an agreement regarding the media plan for each Annual Period during the License Period, THL and Licensee shall discuss the media plan during the December immediately preceding such Annual Period. A similar discussion will be had in connection with any changes to any such plan.
Media Plan. Plan and design media outreach for the PFMLI website, social media, flyers, brochures and other communications. The following are key elements that Agency believes should be included, but is not limited to, for this plan.
Media Plan. Refers to the process of selecting the best media platforms and channels to deliver the desired message to the target audience at the right time. This includes identifying and selecting media outlets, social media outlets, online search engines, as well as the timing of the ads.
