Media Plan. With respect to the implementation of the Media Plan for each Picture, Licensor shall set up an account (“Licensor Agency Account”) for each Picture with Palisades Media or such other electronic (i.e. television, radio and internet) media buying agent as designated by TWC (“Media Agency”). Provided that no later than the satisfaction of the Funding Condition Precedent for such Picture Licensor has (i) created the Licensor Agency Account and obtained the Media Agency’s written approval with respect to the terms of this Paragraph 5(b) (including Media Agency acknowledgement of the last sentence of this subparagraph (b)) and (ii) provided the Licensor Agency Account details to TWC, notwithstanding anything to the contrary set forth herein, in lieu of Licensor paying TWC or providing other financial assurances acceptable to TWC for that portion of the P&A Costs that are allocated in the P&A Budget to be spent on a Media Agency (“Media Spend”), TWC shall book all electronic media (in accordance with the Media Plan, P&A Budget and P&A Cashflow) for such Picture directly with the Media Agency, but shall charge the entire Media Spend to the Licensor Agency Account which shall then be payable directly and solely by Licensor. Licensor acknowledges and agrees that if the Licensor Agency Account is timely created as set forth in this Paragraph 5(b), than TWC shall have no obligation to pay and no liability in connection with the Media Spend, Media Agency and/or the Licensor Agency Account, and, provided that TWC has billed the Media Spend to the Licensor Agency Account in accordance with the P&A Cashflow and P&A Budget, Licensor does not hereby indemnify and hold TWC harmless with respect to any claims regarding each Media Spend, Media Agency, and/or Licensor Agency Account.
Media Plan. The media plan shall be approved by the Marketing Committee, and the following guidelines shall be followed:
(i) The media plan should be coordinated with AOLB's media plan for the respective period to avoid (i) overload in the AOLB call center or (ii) airing the TVCs required hereunder and AOLB TVCs at the same TV program break.
(ii) The media plan should concentrate no less than 60% of the TRPs in the two principal open television channels (broadcasting) in terms of major average audience for the previous two full calendar months preceding the broadcast of TVC.
(iii) All TRPs should be concentrated in open TV channels.
(iv) The target should be an audience of social economic level AB25+.
(v) The TVCs should be broadcast in national media.
Media Plan. Each February, Licensor and Licensee shall discuss the media plan for the next twelve (12) month period in an effort to reach an agreement regarding such plans. A similar discussion will be had in connection with any changes to any such plan.
Media Plan. Each January and June, Hilfiger and Licensee will discuss the media plan for the next six (6) month period (July - December and January-June respectively) in an effort to reach an agreement regarding such plans. A similar discussion will be had in connection with any changes to any such plan. In the absence of such agreement, Hilfiger may prohibit the planned placement of any advertisement, but may not require the new placement without Licensee's written consent, which consent Licensee may withhold in its sole discretion.
Media Plan. Plan and design media outreach for the PFMLI website, social media, flyers, brochures and other communications. The following are key elements that Agency believes should be included, but is not limited to, for this plan.
a. Develop narrative guides and sample messaging. Messaging and materials should be straightforward, clear, and provide a call to action whenever possible. When needed, messaging will be translated into other languages. Other languages may include English, Spanish, Mandarin, Russian, Vietnamese, Romanian, Laotian, Cambodian, Mien, and Hmong. When translation is needed, Contractor shall work with the OED Contract Administrator on form and function of translation.
b. Provide a virtual orientation with OED communications and PFMLI teams on how to best use the guidelines.
c. Produce a variety of media options to inspire, inform, and activate employees and employers to learn more about the PFMLI program, including:
1) A library of photographs that can be used in different mediums.
2) A two-minute centerpiece video for the campaign, as well as shorter cuts for social media advertising and public service announcements (PSAs).
3) Printing oversight on a series of printed pieces that reflect the visual identity and established tone of the PFMLI brand. Work in collaboration with OED to identify the top three printed pieces needed and the best format for all (brochure, one-pager, palm card, etc.).
4) Digital content – graphics for social media use, infographics to share with employees and employers, and 10-second video clips for Facebook, Snapchat, Twitter, and other social media and online campaigns.
d. Identify target audiences, key messages, and strategies and tactics for continuing outreach, including for the following:
1) Communications channels
2) Events
3) Materials
4) Paid channels (digital advertising and editorial, journalistic type content)
5) Social media strategies
6) Strategic partnerships
7) Traditional media
8) Strategic media placement
9) Produce a final report on the project success, lessons learned, and insights based on the experiences with various audiences. Metrics and recommendations for the future should be included.
Media Plan. Contractor will develop targeted media plan designed to not only achieve ten million impressions but specifically target 100% of Orange County residents and businesses (Order R8-2009-0030 Section XIII.
Media Plan. Refers to the process of selecting the best media platforms and channels to deliver the desired message to the target audience at the right time. This includes identifying and selecting media outlets, social media outlets, online search engines, as well as the timing of the ads.
Media Plan. Party B shall provide on-air and online advertising benefits as described in the Media Plan in Schedule 2. Any proposed amendments to the Media Plan must be agreed in writing between the Parties and by way of an executed amendment to the Agreement. Party A acknowledges and agrees that the Benefits specified in the Media Plan must be fully utilised by 31 December 2021 and cannot be carried over to the next calendar year. Any Benefits specified in the Media Plan that remain unused as at 31 December 2021 shall be forfeited by Party A.
Media Plan. Once we have the campaign and strategy ready and while we are working on the Creative Campaign, we will begin working on developing our media plan to execute this campaign. From our findings, we will be able to dig in a little deeper to identify the specific demographics, market areas including South Texas, DFW, Austin, El Paso, and Houston, and media channels we want to be in, so we can reach our target market where they are most receptive.
1. The Media Plan will include the following:
a) Media Research and Key Insights
b) Recommended Media Channels
c) Media Plan on how we will rollout the new creative campaign d) Media Timeline
Media Plan. 1. The Parties jointly selected Angeion Group to serve as the Settlement Administrator. Based on extensive discussions and consultation between and among Settlement Class Counsel, the Philips Defendants and the Settlement Administrator, the Parties have agreed to accept the recommendation of the Settlement Administrator to supplement the direct notice (outlined above) with a comprehensive Media Plan developed by the Settlement Administrator that is designed to reach approximately 86.70% of the target audience.
2. The Parties agree that the Settlement Administrator shall have discretion to implement its Media Plan in a manner consistent with best practices and designed to provide the best notice that is practicable under the circumstances, consistent with Federal Rule of Civil Procedure 23.
