Project Social Media Sample Clauses

Project Social Media. Social media are a low cost and efficient mean for the dissemination of a project’s outcomes, thanks to their extremely high number of users - a percentage of which are potential stakeholders of the project’s outcomes. At the present day, social media users are about to reach 3 billion, and in particular, mobile users are increasing in the latest years by about 1 million per year. In this context, a dissemination strategy cannot leave aside social media considering the heterogeneous public the latter reach at a considerable speed. Through social media, a significantly high number of stakeholders can be reached, as the platforms allow targeted audiences to be defined and selected. The exploitation of social media for the dissemination of an EU-funded project is encouraged by the European Commission and in this context, the LIFE Gaia Sense project will ensure that selected social media platforms are used for targeting potential stakeholders of the project’s outcomes. The communication of the project through social media will be performed in a way to maximize the awareness and impact. Each social media channel has different audiences; therefore, the project will generate and share content through the major available channels ensuring that the messages are adapted for each different audience and channel. Thus, at LIFE GAIA Sense various social networks will be used as a marketing tool in order to promote activities and outputs of the project, while also encouraging a wider discussion on SF. The LIFE Gaia Sense project will have active Facebook, Twitter and LinkedIn accounts which will be linked to the project's website. Social media will be used as an amplifier to generate traffic for the website and to communicate the actions of the project. The strategy of the social media exploitation will include the following:  Always accompany a post with visual content;  Short, to the point, catchy messages;  Encouraging engagement (not just one-way information sharing)  A high number of retweets and likes of similar projects / topics, to encourage collaboration among different but related entities and maximization of the audience. As the project website will be the point of reference for the project’s dissemination activities, social media will be used for driving traffic to the website, thus maximizing the number of the website visitors. 2.2.9.1. Facebook Facebook is currently the most popular social media channel; therefore, active presence on Facebook is essenti...
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