SC COORDINATION IN THE TOURISM INDUSTRY Sample Clauses

SC COORDINATION IN THE TOURISM INDUSTRY. Coordination can be defined as the agreement of SC partners to do a specific role in order to achieve SC goals and objectives e.g., to increase profits through contractual, arrangements negotiations and bargaining among members in a SC. Previous empirical research on tourism SC has explored, the integration of business within a tourism SC (Xxxxxxxx and Xxxxxx and 2001, Theuvsen 2004). The mutual dependence between SC partners on tourism (tour operator, airline, hotel and others) makes coordination within the chain important. Therefore, a coordination mechanism is needed for governing this mutual dependence. The coordination mechanism should offer a set of rules which will allow a fair sharing of profitability and competitiveness among the partners in the tourism industry (Xx and Xxxxxx 2006). The globalization of SC has forced firms to look for more efficient and effective ways to coordinate and distribute products and services inside and outside of the firm. A key to this coordination is an orientation towards strong relationships between the suppliers of tourism products and services. Moreover, firms in today‟s world, compete in terms of time, cost and quality. Travellers are demanding packages in terms of high quality and cheap prices. Different forms of coordination: Merger and Acquisition is an integration of the assets and liabilities of two companies to form one corporate company. Acquisition is defined as a big company that takes over (buys) a small company and ends up in full control. While a merger occur when two companies are combine their assets and liabilities to gain competence (Quick MBA, 2009). Strategic alliance occurs in many forms and size such as a joint venture, partnership, merger and acquisition and outsourcing. Companies coordinate to achieve, a competitive advantage, e.g., to increase profitability and lower transaction costs, firm collaborate in sharing expertise, sharing technology and accessing new market.(Xxxxx X.xx al,2005). Partnership is a formal or a informal relationships between two or more businesses. Usually, partnerships are based on agreed on contracts, rules and obligations, trust and mutual benefits to both partners agreed on contracts, rules and obligations. In a formal partnership there is a contract, while in an informal partnership there is no contract, the partners agreed by the word of mouth (Partnership 22 May, 2009).The fierce competition forces the firms to collaborate in SC to increase agility, flexibility...
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Related to SC COORDINATION IN THE TOURISM INDUSTRY

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