Content and editorial calendar. The Project website shall host multiple types of content, with different purposes and therefore different needs in terms of scheduling and structure. The main content types that shall be used in the initial phase of the Project are as follows. • Official press releases: they shall be published whenever needed, and usually written by LIUC and/or FKI, with participation by other partners. Whenever relevant, each partner will take charge of the dissemination of press releases translated in their own national languages, in order to communicate major breakthroughs and publicly relevant developments through the traditional media channels – supported by social media activity to draw attention to these materials. A list of media contacts, to whom all Press Releases should be sent by email, shall be built and maintained collaboratively by all Project partners. • Blog posts: they shall be less formal updates on the Project activities (for example in the form of “storytelling”), at least 200 words and one image each. Their content will range from personal points of view to comments on some DiDIY-related event or other projects, trip reports from conferences, informal status reports on some specific activity, answers to questions asked on social networks (as explained in the “Social network presence and guidelines” section of this Plan), etc. All Partners shall contribute in equal measure to this section of the website, as it is the most critical for engaging the widest possible audience, in such a way to guarantee an average of one post per week, according to a detailed editorial schedule that shall be prepared together, under the coordination of WP8 Leader, in Month 4. • DiDIY events and resources: the website includes two forms, one to add events and one to add case study resources. All Project members are required to regularly add the DiDIY events and resources they find to the Project database, through those forms. However, the same forms are also accessible to anonymous visitors, in order to achieve two effects. On one hand, the forms will allow the Project to collect as much news and research materials as possible, in a structured format directly usable as basis for the research activities of all the other WPs. On the other, the possibility to gain visibility by adding one’s DiDIY project, community or event by adding it to such databases, will hopefully draw much more visitors to the website, and thus to the whole Project. FKI shall take care of filtering subm...
