Interview Design Sample Clauses
Interview Design. The overall objective of these interviews was to ensure the usability of the Dicode approach for the Social Media Monitoring process. Our specific target group consisted of ten high level marketing professionals. Understanding their requirements for this process is certainly important for the successful exploitation of Dicode services. Usually, such people have limited time to spend and are not used to work towards evaluating innovations in early stages. For them, the “big picture” is by far more important than details. We carried out this experiment through individual face-to-face and telephone interviews in order to have the possibility to clearly explain our approach, answer upcoming questions, and obtain a deep understanding of their needs and judgements. In marketing, it is customary to review the benefits of innovations based on the main concept, as long as the final, perfectly functional and user-friendly implementation does not yet exist. In other words, it was the “big picture” and not specific services that were evaluated through this experiment. Interviews’ participants are in leadership positions in communication agencies and industry with huge experience in the field of digital communications. Details about their roles and associated companies are summarized in Table 3.1. Name Role Company Description ▇▇▇▇▇▇▇ ▇▇▇▇▇▇ Managing Director Creative Analytic 3000 a company for consumer research, internationally active, about 30 employees, clients: Deutsche Bank, Procter & ▇▇▇▇▇▇, Deutsche Telekom, Novartis, Bongrain etc. ▇▇▇▇▇ ▇▇▇▇▇▇▇ Senior Brand Manager DACH SCA Group develops, produces and markets personal care products, tissue, packaging, publication papers and solid-wood products, and has sales in more than 100 countries with 45,000 employees worldwide ▇▇▇▇▇▇ ▇▇▇▇▇▇▇ Managing Director Germany Mags Supports advertising agencies in terms of digital communications, with more than 60 employees, headquarter in ▇▇▇▇▇ ▇▇▇▇▇▇ ▇▇▇▇▇▇▇ Chairman MEC Access Germany Media Agency that employs 4.400 people in more than 80 countries, Clients: ▇▇▇▇▇▇▇▇, Microsoft, Honda, Sony, Paramount etc. ▇▇▇▇▇▇ ▇▇▇▇▇▇▇▇▇▇ Founder & CEO Socialect Start up, consulting agencies and industry due to Social Media, Client: IngDiBa Prof. ▇▇. ▇▇▇▇▇▇▇▇ ▇▇▇▇▇▇▇ Managing Partner ISK - Institut für Stategie & Kommunikati on A strategy consultancy with focus on brands, communications and change management, Clients: Wepa, TraffiQ, Cofresco etc. ▇▇▇▇▇ ▇▇▇▇▇ zum Rode Manager Brand Strategy &...
Interview Design. I conducted four semi-structured, in-depth interviews with HIV specialists living and working in Metro Manila. Interview guides for these interviews were developed based on the individual participant and their specific area of expertise. Interviews focused on topics listed in Table 4: The history of HIV/AIDS in the Philippines Cultural factors specific to the Philippines and the impact of these factors on HIV/AIDS The changing demographics of HIV/AIDS in Manila and the Philippines Stigma and discrimination and HIV/AIDS, sexual orientation, and gender identity Availability and types of services available to people affected by HIV/AIDS (including both prevention and treatment services) Knowledge and perceptions of alternative therapies (focusing on yoga, meditation, and breathing) and HIV/AIDS, physical health, mental health, and overall well-being Future of HIV/AIDS services in light of funding changes and concerns Yoga for Life (if the participant was acquainted with the program)
Interview Design. A semi-structured interview was designed as a means of eliciting in-depth qualitative information about expert users‟ views on and current uses of the pathway metaphor. As the Interview Guide5 explains: “The purpose of this interview is to gather information about your own understanding and use of pathways in the context of your work and cultural heritage collections. There are four main Sections:
A. exploring the concept of a path B. the process you use or might use for developing a path C. how other people might use your path D. your views on other people‟s paths” The main questions in the PATHS expert user interview are intended as prompts to an open- ended discussion of elements of each of these four themes. Each question is also accompanied by a series of sub-questions that may be used as prompts by the interviewer to prompt further detail on aspects of the main question. Each of the four interview Sections are presented below, along with explanation of their relevance in the context of PATHS user requirements research, and an overview of the main questions asked. For details of the sub-questions, see the full Interview Guide.
5.1.1. Exploring the concept of a path
1. What does the idea of a pathway through a digital collection mean to you?
2. How might the pathway concept be applied in the context of your work?
3. Do you see any connection between the concept of pathways, and guided tours or trails?
4. Do you see any connection between the concept of pathways, and storytelling or narrative?