Enrollment and Marketing Coordination and Cooperation. Covered California recognizes that the successful delivery of services to Enrollees depends on successful coordination with Contractor in all aspects including collaborative enrollment and marketing. Covered California will take such action as it deems necessary and feasible to develop and implement programs and activities to support Contractor in its marketing and enrollment efforts, in accordance with applicable laws, rules and regulations. Such activities may include making available the following programs and resources for use by Contractor:
Enrollment and Marketing Coordination and Cooperation. The Exchange recognizes that the successful delivery of services to Enrollees depends on successful coordination with Contractor in all aspects including collaborative enrollment and marketing. The Exchange will take such action as it deems necessary and feasible to develop and implement programs and activities to support Contractor in its marketing and enrollment efforts, in accordance with applicable laws, rules and regulations. Such activities may include making available the following programs and resources for use by Contractor:
Enrollment and Marketing Coordination and Cooperation. Covered California and Contractor recognize that effective enrollment of eligible individuals depends on robust efforts taken by both parties and successful coordination on efforts to do marketing and outreach to promote enrollment. Covered California invests a substantial portion of its annual budget on multi-segment marketing efforts during both the Open and Special Enrollment periods to market coverage via its QHPs and drive enrollment. Contractor is expected to engage in robust marketing, including direct response and co-branded marketing with Covered California, to drive enrollment and promote the value of health insurance coverage. For the 2023 Plan Year, and any year thereafter, Contractor is expected to spend at least 0.4% of projected premium on direct response advertising, outreach and community-based efforts, and non-open enrollment “brand” marketing that includes co-branding of Covered California. Brand marketing that does not reference Covered California does not count towards this expectation.
Enrollment and Marketing Coordination and Cooperation. Covered California and Contractor recognize that effective enrollment of eligible individuals depends on a robust efforts taken by both parties and successful coordination on efforts to do marketing and outreach to promote enrollment.
