Framework overview. Who can access the Framework Agreement?
Framework overview. 4.1. This framework agreement is for the supply of Media Planning, Buying and Associated Services and the contractors will be required to provide the services listed below: Television Radio Press Digital Online Cinema Out of home
4.2. This framework agreement is for the supply of Media Planning, Buying and Associated Services in Scotland, UK and overseas. The contractor will be required to provide the services for a full range of media including television, radio, press, digital, online, cinema and out of home. There are two Lots:
Framework overview. 4.1. The requirement covers the provision of design and implementation of research involving a range of qualitative and quantitative methods to uncover insight, deliver evidence for proposed communications approaches (such as creative testing) and tracking of impact and effectiveness against audiences for public information and behaviour change communications. This work may encompass insight gathering, creative testing and evaluation for – advertising, digital, field marketing, partnership marketing, PR, products for change and a rage of new approaches.
Framework overview. 4.1. Creative advertising is delivered on a project basis and may include, either individually or in combination: Strategic marketing planning Target audience insight, this may be derived from bespoke research conducted from the research lot or directly Development of the creative strategy and brief against framework public body objectives Development of a well-targeted creative approach Development of a clear, succinct creative proposition Development, production and delivery of effective public information communication activities and commercial activities Development, production and delivery of effective social marketing activities designed to generate measurable behavioural change or support commercial objectives Development, production and delivery of effective marketing activities designed to support commercial objectives Delivery of field marketing including the face to face engagement with the targeted consumer; Delivery of direct marketing services Delivery of digital marketing Delivery of partnership marketing
4.2. Field marketing services may include, either individually or in combination: Auditing Sampling/demonstrating Merchandising Sales Roadshows / events / experiential marketing, including preparing creative work based on agreed strategy, and in some instances joint activity with framework public bodies Mystery shopping Data and IT Support services Evaluation against pre-set metrics, this may be further evaluated by independent research
4.3. Partnership marketing services may include, either individually or in combination: Partner identification and selection Contracting of partnership activity Brand licensing Campaign co-ordination Evaluation – including negotiating access to partnership data relevant to marketing activity
4.4. Direct marketing services may include, either individually or in combination: Augment and manage datasets as appropriate. Sourcing and managing databases as required, including collating customer lists, cleansing data, and updating records (including post campaign) Provide accurate and timely management information Achievement of results, as per agreed knowledge performance indicators (KPIs) including full evaluation Segmentation
4.5. Digital marketing services may include, either individually or in combination: Digital strategy Digital development Analytics, including online segmentation Evaluation Integrated search engine optimisation (SEO) stra...
Framework overview. 4.1. Public Relations services covers the planning, creative approach, project delivery and evaluation of public relations activity as required by individual framework public bodies who will provide detailed specification for such services. Public relations requirements may include, either individually or in combination: • Strategic planning • Media relations and briefing • Media partnerships • Digital and social media and blogger relations • Partnerships and promotions • Content creation • Sponsorship activation • Stakeholder engagement and liaison • Crisis and issues management • Events and exhibition support • Media training for spokespeople • Evaluation and media monitoring • Press trip organisation • Media Intelligence • Implementation of media events
Framework overview. 4.1. Framework agreement for digital marketing services
4.2. Digital marketing strategy
4.3. Partnership marketing
4.4. Digital technical services
4.5. Mobile and responsive technology
4.6. Search engine optimisation (SEO)
Framework overview. 4.1. This framework agreement is for the supply of Recruitment Advertising and Public Information Notices and the contractor will be required to provide the services listed below:
4.2. The creation and publication of recruitment adverts in newspapers, magazines and websites including but not limited to the following; Strategic planning (cognisant of creative implications) Market intelligence Trend forecasting Response analysis Competitive analysis Campaign evaluation (role and contribution of media) Media evaluation
4.3. The publication of Public Information Notices. Services to be provided and performed by the contractor may include, but are not limited to the following PIN advertisements: Temporary Traffic Regulation Order – Omnibus Order Permanent Traffic Regulation Orders Roads Scotland Act Orders Compulsory Purchase Orders Environmental Impact Assessment Notices Environment Assessment Screening Determination Notices Public Meeting Notices Ad-hoc notices relating to road works, road projects, aviation, maritime and rail
Framework overview. 5.1. The framework agreement is for the supply of marketing services. Framework suppliers will be required to provide the services under each of the following six lots: • Lot 1 Creative Services above £50K • Lot 2 Creative Services below £50K • Lot 3 Digital Marketing Services • Lot 4 Public Relation Services • Lot 5 Market Research Services • Lot 6 Events and Video Production Services
Framework overview. 4.1. The requirement is to provide services in the areas of event management, exhibition management, and technical audio visual services and video and production services. Delivery of high quality professionally managed events Maximising income generation opportunities through sponsorship provision Responsibility and delivery of all project management tasks associated with the events including liaison with key stakeholders, Partners and staff where appropriate Project manage the design, build and life cycle management of collaborative partner’s exhibition displays To protect and enhance the collaborative partner’s brand and corporate image in large scale events To assist in meeting collaborative partner’s exhibition objectives and opportunities Ensure corporate image is protected and maintained across all audio visual content (including presentations, video and podcasts) Provide audio visual support services to key events and exhibitions either in a main contractor or sub-contractor role; and professionally produced and delivered audio visual support; and Programme development and production Uncompressed fully digital non-linear online editing from a high definition format that delivers to the current BBC technical standards Compressed off-line editing with editor The provision of computer graphics for titles and captions from packages such as adobe creative suite 3D or 2D effects and compositing Providing media production support at events and conferences
Framework overview. Operations Agreement with GoCary that will govern operation of Smart Shuttle service • Agreement Term – Initial Term of 5 Years • Smart Shuttle Operations, Infrastructure and Maintenance • Funding and Performance Reporting • Technology • Marketing, Customer Information and Complaints • Monday – Friday – 1 Shuttle: 7AM – 9PM – 2nd Shuttle operates 7AM – 9AM and 4PM – 6PM • Saturday
